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INTERNATIONAL BUSINESS MANAGEMENT (IBM): BUS 600

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INTERNATIONAL BUSINESS MANAGEMENT (IBM): BUS 600

INTERNATIONAL MARKETING MANAGEMENT: NATURE & SCOPE By Elisante Ole Gabriel (Tanzania) Chartered Marketer [email protected], www.olegabriel.com

http://www.edenconsult.net/elisante/INTERNATIONAL%20BUSINESS%20-%20MARKETING/IMM%20-%20NATURE%20&%20SCOPE.ppt

Date added: February 1, 2012 - Views: 217

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INTERNATIONAL BUSINESS MANAGEMENT (IBM): BUS 600

... Risks NATURE & SCOPE OF IBM International Business Management in the context of this subject is used synonymously with International Marketing management ... NATURE & SCOPE OF INTERNATIONAL BUSINESS By Elisante Ole Gabriel (Tanzania) ...

http://olegabriel.com/publication-web-Gab/INTERNATIONAL%20BUSINESS%20-%20MARKETING/IBM%20-%20NATURE%20&%20SCOPE.ppt

Date added: January 31, 2012 - Views: 228

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PowerPoint Presentation

Nature and Scope of Marketing ... the big picture Product Price Place Promotion Exchange A B Delivering Value Communicating Value Creating Value Marketing Management: Definitions Marketing management is the art and science of choosing target markets and getting, keeping ...

http://www.indiastudychannel.com/attachments/Resources/100061-23810-M1.ppt

Date added: April 11, 2012 - Views: 157

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Acquire foundational knowledge of marketing-information ...

Acquire foundational knowledge of marketing-information management to understand its nature and scope Marketing Indicator 1.05 REVIEW Marketing Information Management (MIM) – the process and methods used to gather information, analyze it, and report findings related to marketing goods and ...

http://www.buncombe.k12.nc.us/cms/lib5/NC01000308/Centricity/Domain/181/1.05.ppt

Date added: November 28, 2013 - Views: 21

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Operation & production management - Weebly

Operation & Production Management Design INPUT Operation Output Nature & Scope Four Functional areas in a business organization. Marketing, Production, Finance And Personnel.

http://secondsem.weebly.com/uploads/1/8/8/5/1885327/nature__scope_-_1.ppt

Date added: May 2, 2013 - Views: 60

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Acquire foundational knowledge of marketing-information ...

Acquire foundational knowledge of marketing-information management to understand its nature and scope ... Acquire foundational knowledge of marketing-information management to understand its nature and scope Author: NRMS Last modified by: josephd.robinson

http://j-robinson.cmswiki.wikispaces.net/file/view/Foundational%20Knowledge%201.05.ppt/458624348/Foundational%20Knowledge%201.05.ppt

Date added: September 4, 2014 - Views: 1

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PowerPoint Presentation

... SmartSource Carts (Approach) SmartSource Coupon Machine (Presentation) SmartSource ... SELLING AND SALES MANAGEMENT Nature of Personal Selling and Sales Management Selling Happens Almost Everywhere Personal Selling Sales Management SCOPE AND SIGNIFICANCE OF PERSONAL ...

http://homepages.stmartin.edu/fac_staff/ppatterson/MBA%20606%20Powerpoint/CH17.ppt

Date added: August 28, 2011 - Views: 89

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Introduction to Organization Management, Nature, Scope and ...

Management Department, IIT D ... * Simple and Informal Structure Focus is on survival Primary concern is on technical aspects of production and marketing As organization grows complex managerial needs may lead ... Introduction to Organization Management, Nature, Scope and Complexity Author ...

http://www.dkifoundation.org/pdf/Section8.ppt

Date added: May 23, 2012 - Views: 51

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Managerial Economics—Meaning,nature,scope - IESMIM - home

... of Managerial Economics Relationship to Economic Theory Relationship to decision science Business environment and managerial economics Scope of Managerial economics ... management Capital Management Inventory management Marketing and advertising Whether it is setting of new ...

http://iesmim.wikispaces.com/file/view/session+1+intro+to+managerial+eco.ppt

Date added: November 19, 2012 - Views: 89

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Strategic Analysis - CSUS

ADVANCED STRATEGIC MANAGEMENT Professor Stanley Han College of Business Administration [email protected] * ... 1980 Expanding scale and scope of industrial corporations due to declining administrative costs of firms: Advances in transportation, ...

http://www.csus.edu/indiv/h/hany/Teaching/MBA290%20Slides/MBA%20290-Strategic%20Analysis.ppt

Date added: August 23, 2011 - Views: 1041

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Acquire foundational knowledge of marketing-information ...

2.03. Acquire foundational knowledge of marketing information management to understand its nature & scope

http://sem1.cmswiki.wikispaces.net/file/view/SEM_1_2.04_PPT%5B1%5D.pptx

Date added: September 8, 2014 - Views: 1

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CHAPTER 1 Marketing Management Series Event

... * CHAPTER 6 Automotive Services Marketing Individual Series Event Performance Indicators Evaluated Explain the nature and scope of the product/service management function. ... CHAPTER 1 Marketing Management Series Event Author: M. C. McLaughlin Created Date: 2/1/2008 3:44:11 AM

http://www2.cssd.org/pvmhs/nheath/Documents/Marketing%20Concepts%20I/mktg%20website/DECA%20Events/Auto%20Services%20Mktg%20PP%20-%20Chap%206.ppt

Date added: August 3, 2013 - Views: 5

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Nature and Scope of Financial Management - Webs

Nature and Scope of Financial Management Author: AbhiRicky Last ... of Finance Core Functions of a Firm What is Corporate Finance Decisions of a firm Slide 7 Objectives of Financial Management Scope of Financial Management Financial Management Decisions Importance of Investment ...

http://mauryasanjay51.webs.com/documents/Ch1.ppt

Date added: July 24, 2014 - Views: 1

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Marketing in the 21st Century - Management Class

Increasing emphasis on the management of human resources. Marketing Principles Marketing is a system of business activities aimed at achieving organisational goals by developing, ... Definition Definition Slide 6 Nature and scope of marketing (cont.) ...

http://management-class.com/courseware/marketing/ess_marketing/rix/ppt_ch01.ppt

Date added: June 13, 2013 - Views: 7

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Explain the nature & scope of the selling function

Explain the nature & scope of the selling function ... Sherman Antitrust Act Internal factors that affect selling policies Sales quotas New management Changes in goals Financial resources Set policies disclosed openly protect the company’s interests.

http://pobcareercenter.cmswiki.wikispaces.net/file/view/2.01ch.ppt

Date added: June 6, 2014 - Views: 3

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Ch. 1 - Portland State School of Business Administration | Home

Introduction Global versus “regular” marketing Scope of activities are outside the ... Concentration of marketing activities ... Global Marketing Quality World economic trends Leverage Restraining Forces Affecting Global Integration and Global Marketing Management myopia ...

http://www.sba.pdx.edu/faculty/jimt/jtaccess/466/01.ppt

Date added: August 8, 2011 - Views: 177

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PRODUCT MANAGEMENT - Wikispaces

... the challenges facing product management CHAPTER OUTLINE Introduction A product manager’s potential interaction Product Vs. General Marketing Management Marketing Organization Critical ... GENERAL MARKETING MANAGEMENT Product Management General Marketing Management Scope of ...

http://productmarketingizad.wikispaces.com/file/view/PRODUCT+MANAGEMENT+CHP1.ppt

Date added: October 17, 2012 - Views: 76

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MARKETING STRATEGY - INTRODUCTION

Importance of marketing strategy Scope and activities ... WHAT IS BUSINESS STRATEGY Strategy is the means an organization uses to achieve its objectives Strategy implements management’s concept of Business scope Mission Objectives Management’s skills and vision in addressing these issues are ...

http://xa.yimg.com/kq/groups/22452847/38454040/name/MARKETING+STRATEGY+-+INTRODUCTION.ppt

Date added: January 12, 2014 - Views: 46

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Acquire foundational knowledge of marketing-information ...

Marketing 1.05 MIM Three types of information used in marketing decision making Customer Marketing mix Business Environment

http://www.robeson.k12.nc.us/cms/lib6/NC01000307/Centricity/Domain/2180/1.05_power_point%20Marketing.ppt

Date added: December 26, 2013 - Views: 12

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PowerPoint Presentation

organisational buying behaviour

http://management-class.com/courseware/marketing/webb/ppt_ch04.ppt

Date added: May 18, 2013 - Views: 8

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PowerPoint Presentation

Winning Markets Through Strategic Planning, Implementation, and Control PowerPoint by Karen E. James Louisiana State University - Shreveport ...

http://myphliputil.pearsoncmg.com/student/bp_kotler_framework_2/kotler04exs.ppt

Date added: November 24, 2013 - Views: 5

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INTRODUCTION TO SPORT MANAGEMENT - Ithaca College

... gave insight into three unique aspects of sport management: Sport Marketing Sport Enterprise Financial Structures Sport Industry Career Paths SPORT AS A SOCIAL INSTITUTION Distinctive social ... SPORT VS. SPORTS WHAT DO SPORT MANAGERS DO? NATURE & SCOPE OF THE SPORT INDUSTRY THE ...

http://www.ithaca.edu/faculty/wblann/intro_ccc/documents/ch01.ppt

Date added: September 12, 2011 - Views: 98

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Acquire foundational knowledge of marketing-information ...

Title: Acquire foundational knowledge of marketing-information management to understand its nature and scope Author: NRMS Last modified by: WSAdmin

http://www.wsfcs.k12.nc.us/cms/lib/NC01001395/Centricity/Domain/981/M%201.05%20Spring%202014.ppt

Date added: August 24, 2014 - Views: 1

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###Market Research - PowerPoint Presentation###

... Nature & Scope of Marketing ... Researcher’s obligations Develop a creative research design Provide answers to important business questions Manager-Researcher Conflicts Management’s limited exposure to research Manager sees researcher as threat to personal status Researcher has ...

http://xa.yimg.com/kq/groups/22452847/899042788/name/1_Marketingresearch.ppt

Date added: August 12, 2013 - Views: 68

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Evolution of marketing - mba notes

Barter system Production Orientation Sales orientation Management orientation Customer Orientation Evolution process of marketing Recent ... Scope/Function of marketing management Accessing the marketing ... According to the scope of marketing managements powers the following ...

http://mbanotesravi.files.wordpress.com/2013/06/evolution-of-marketing.ppt

Date added: August 17, 2013 - Views: 15

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Market To - Service-Dominant Logic

Nature & Scope of Marketing Where Do We Go From Here? ... marketing management, and toward a general theory of marketing. The Service-Dominant Logic of Marketing Presented By: Presented To: Robert F. Lusch MMA Annual Conference Professor of Marketing Chicago, ...

http://www.sdlogic.net/SDL_Marketing_Management_Chicago.ppt

Date added: September 7, 2011 - Views: 43

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Consumer Behavior: People in the Marketplace

... The Nature and Contents of a Marketing Plan Implementation Controls Marketing Strategy Positioning Product Management Pricing Distribution Marketing Communications Marketing Research ... Can you name a company that has recently changed its product scope or market segment scope in a ...

http://wps.prenhall.com/wps/media/objects/725/743296/kotler_mktman_11ce_ch04.PPT

Date added: May 4, 2013 - Views: 15

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Impact of IPR on Growth of Economy

Retail & Distribution Management Sales Management and The Business Enterprise

http://iift.wikispaces.com/file/view/s_d_01_sales_mgmnt_business_enterprise.ppt

Date added: December 28, 2013 - Views: 2

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Chapter 3

Chapter 3

http://ucbemarketingresearch.files.wordpress.com/2010/09/chap0031.ppt

Date added: November 28, 2013 - Views: 1

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The Field of Marketing

The Field of Marketing Nature & Scope of Mktg Evolution of Marketing Marketing Concept Ethics in Marketing Quality in Marketing Mktg. & Global Economy NATURE AND ... want-satisfying products to target markets to achieve organizational objectives” “Marketing is anticipation, management, ...

http://www.angelfire.com/art2/arsalan/pim1.ppt

Date added: September 13, 2011 - Views: 14

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PowerPoint Presentation

Scope of Marketing Research Marketing Research Process Exploratory Research Secondary Data Sources Data Mining Database Management System Secondary Data Secondary ... Times New Roman Arial Wingdings Custom Design Marketing Research Scope of Marketing Research Marketing Research ...

http://wps.prenhall.com/wps/media/objects/3357/3438371/PowerPointPrestations/tuckwell_ch03.ppt

Date added: August 26, 2011 - Views: 52

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Chapter One - Rohan - ROHAN Academic Computing WWW Server

Chapter One The Nature and Scope of Marketing Research Chapter Objectives Identify the role of marketing research in strategic decision making Define the process of marketing research Identify the three principles for generating information useful to managers Explain why marketing research ...

http://www-rohan.sdsu.edu/~renglish/470/notes/chapt01/chapter01.ppt

Date added: October 30, 2011 - Views: 86

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Chapter 1 Notes - Arkansas State University

Differences between Global Marketing and Marketing Scope of activities Nature of activities The International Marketing Task Globalization Globalization is the ... Management Orientations Ethnocentric Polycentric Regiocentric Geocentric Ethnocentric Orientation Assumes home country is ...

http://clt.astate.edu/snonis/keegan01-Final.ppt

Date added: October 31, 2011 - Views: 414

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Indicator 2.03 – Acquire the foundational knowledge of ...

... rules or regulations that must be followed? Terms-of-sale policies: What conditions apply to each type of sale? (Think airline tickets, e-Bay, close-outs) Age ... Acquire the foundational knowledge of selling and understand its nature and scope. ... (one of the functions of Marketing) ...

http://www.rss.k12.nc.us/rssys/Graphics/HS-CommonCore/2.03PowerPoint.ppt

Date added: November 28, 2013 - Views: 6

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CHAPTER 12 RESEARCH REPORT PREPARATION AND PRESENTATION

... a written document or oral presentation based on a written document that communicates the purpose, scope, objective(s), hypotheses, methodology, findings, limitations and finally, recommendations of a research project to others. The last stage of a marketing research ... of management ...

http://www.apmf.org.sg/Topic6.ppt

Date added: September 11, 2011 - Views: 842

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Marketing Management - Module D

Marketing Management for Bankers MODULE D C A I I B What is Marketing…?? Selling ... product price place promotion The 4 Ps & 4Cs Scope – What do we market Goods Services Events Experiences Personalities Place Organizations Properties Information Ideas and concepts Core ...

http://www.iibf.org.in/UPLOADS/caiibgbmmarketingmngtmodule_d.ppt

Date added: August 22, 2011 - Views: 287

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Chapter 11 Marketing Channels and Distribution

... Theory of Distribution Channel Structure Distribution Objectives Explain the nature and scope of channel management Explain the relationship between customer service and channel management OBJECTIVE ONE: ...

http://www.buncombe.k12.nc.us/cms/lib5/NC01000308/Centricity/Domain/181/MKT%203.07%20PPT%20EBNER.ppt

Date added: November 1, 2013 - Views: 6

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PowerPoint Presentation

... joint ventures and other forms of strategic alliances Characterize the benefits of strategic alliances Describe the scope of strategic alliances Chapter Objectives_2 Discuss the forms of management used for strategic alliance ... Production Marketing Financial Research and ...

http://people.highline.edu/jward/BUSN205.chp13.ppt

Date added: June 30, 2014 - Views: 1

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Marketing Management in Practice - Visit London to Study

... Corporate Strategy is concerned with the overall purpose and scope of the organisation and how value will be added to different parts of the organisation. ... Marketing Management in Practice Author: User Last modified by: GERARD Created Date: 1/28/2009 4:26:27 AM

http://visitlondonstudy.files.wordpress.com/2013/02/mlp-lesson-3-mgw-ok.ppt

Date added: August 10, 2013 - Views: 36

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University of Salford School of Management

Mobile Vs Ear disease, Alcohol/Pork Vs Faith) SYNERGY This is a concept in Marketing management, which outlines that, system approach is more effective for higher performance. The concept claims that, ... Business Scope Why studied Marketing Management ? Generic philosophies (Concepts) ...

http://olegabriel.com/publication-web-Gab/INTERNATIONAL%20BUSINESS%20-%20MARKETING/Marketing-%20foundation%20for%20IBM.ppt

Date added: July 19, 2013 - Views: 10

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PowerPoint Presentation

PERSONAL SELLING AND SALES MANAGEMENT 18 The Scope and Nature of ... Calibri Arial Times New Roman MS PGothic Wingdings DejaVu Sans Candara Office Theme The Scope and Nature of Personal Selling Professional Selling as a Career Personal Selling and Marketing Strategy The Value ...

http://faculty-staff.ou.edu/K/Jack.J.Kasulis-1/3013/pom7.ppt

Date added: December 2, 2013 - Views: 5

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Strategic Marketing Planning

Strategic Marketing Planning ... a limited number of goals It stresses the major values and policies the firm desires It defines the major competitive scope of operation SBU It is a company within a company The business is differentiated from the rest of the company It has its own set of ...

http://www.ocl.ac/docs/PGD/ManagementStudies/docs/Strategic%20Marketing%20Planning.ppt

Date added: October 16, 2013 - Views: 1

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CHAPTER 1 HUMAN RESOURCE MANAGEMENT - Comsats Virtual Campus

... Relations Trade Unions Resolving Disputes Labour Laws in Pakistan Equal Employment Practices in Pakistan International Human Resource Management Evaluating HR ... Human Resource Management Publisher National Book Foundation CHAPTER 1 UNDERSTANDING THE NATURE AND SCOPE OF HRM ...

http://lib.vcomsats.edu.pk/library/MGT450/COURSE%20CONTENT/LECTURE%20SLIDE/LECTURE%20(1)/LECTURE%201%20new.ppt

Date added: December 2, 2013 - Views: 45

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Consumer Behavior: People in the Marketplace

... The Nature and Contents of a Marketing Plan Implementation Controls Marketing Strategy Positioning Product Management Pricing Distribution Marketing Communications Marketing Research Chapter 4 Winning ... scope Competence scope Market-segment scope Vertical scope Geographical ...

http://uwf.edu/hbettisoutland/Chapter%20Notes/Chap%204.ppt

Date added: November 7, 2011 - Views: 58

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PowerPoint Presentation

SCOPE AND SIGNIFICANCE OF PERSONAL SELLING AND SALES MANAGEMENT Nature of Personal Selling and Sales Management Pervasiveness of Selling Personal Selling in Marketing

http://faculty.washington.edu/giambatt/BUSIP/15Sales.ppt

Date added: August 9, 2011 - Views: 141

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Festival Management: an Overview - Department of Tourism ...

Festival Management: An Overview prepared for the participants of Seminar Workshop on Tunay na Pyestang ... Management Functions/Processes WHAT TO PLAN? Defining the nature and scope of the festival. Is it about… ARTS CULTURAL FESTIVAL LOCAL PRODUCE/PRODUCTS HEROES/HEROINES NATURE FESTIVAL ...

http://www.visitmyphilippines.com/images/ads/6c636b3e816f58877b917deb090f0f5f.ppt

Date added: May 5, 2013 - Views: 9

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Chapter 1

Implement the Program Evaluate implementation and take corrective actions Role of Marketing Research Provide information to ... MIS DSS Management Information Systems Versus Decision ... 1 Research Examples Scope Nature of Marketing Research Satisfaction ...

http://www.bus.iastate.edu/sramaswa/mkt444/Chapter1.ppt

Date added: July 13, 2013 - Views: 6

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Chapter 1

Chapter 1 Introduction to Marketing Research

http://www.bus.iastate.edu/sramaswa/mkt444/Chapter%201.ppt

Date added: August 2, 2013 - Views: 14

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The Strategic-Management Model

Nature and Scope of Objectives/Objective Setting Introduction to the Strategy Process ...

http://www.management-class-global.com/strategic/tutorials/object.ppt

Date added: May 28, 2014 - Views: 4

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KotlerMM_ch01 - California State University, Bakersfield

MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? ... What is the scope of marketing? What are some of the fundamental marketing concepts?

http://www.csub.edu/%7Eecarter2/CSUB.MKTG.490.SP.06/Concept.Foundation%20Combined%20Slides%20%5Bch.1%2C2%2C11%2C3%5D.ppt

Date added: October 30, 2011 - Views: 1099