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Defining Marketing for the 21st Century - Universitas Lampung

1 Defining Marketing for the 21st Century Marketing Management, 13th ed What is Marketing? What is Marketing Management? Selling is only the tip of the iceberg What is Marketed?

http://silabus.fe.unila.ac.id/marketing-management/kotler/Kotler01.ppt

Date added: February 11, 2014 - Views: 14

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Defining Marketing for the 21st Century - BeKnowledge

1 Defining Marketing for the 21st Century Marketing Management, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?

http://www.beknowledge.com/wp-content/uploads/2010/12/eccbcDefine%20Mkt%20in%2021st%20Century.ppt

Date added: August 28, 2013 - Views: 6

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Chapter 1 Defining Marketing for the 21st Century by

Chapter 1 Defining Marketing for the 21st Century by PowerPoint by Milton M. Pressley University of New Orleans Kotler on Marketing The future is not ahead of us.

http://uwf.edu/hbettisoutland/Chapter%20Notes/Chapter01.ppt

Date added: November 4, 2011 - Views: 177

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Defining Marketing for the 21st Century

Title: Defining Marketing for the 21st Century Author: Tracy Tuten Ryan Last modified by: User Created Date: 4/2/2006 5:59:30 PM Document presentation format

http://d.yimg.com/kq/groups/10114558/196219636/name/Kotler1mmd.ppt

Date added: April 9, 2012 - Views: 14

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Defining Marketing for the 21st Century

1 Defining Marketing for the 21st Century Marketing Management, 13th ed

http://xa.yimg.com/kq/groups/25655276/1779275431/name/kotler_mm13e_media_01.ppt

Date added: August 22, 2014 - Views: 1

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Defining Marketing for the 21st Century - WordPress.com

1 Defining Marketing for the 21st Century Marketing Management, 13th ed

http://shahsawar260.files.wordpress.com/2011/07/kotler_mm_13e_overheads_01.ppt

Date added: May 23, 2014 - Views: 2

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Defining Marketing for the 21st Century

1 Defining Marketing for the 21st Century Marketing Management, 13th ed Chapter Questions Why is marketing important? What is the scope of marketing?

http://directory.umm.ac.id/Slide_Kuliah/PPT/MP_Kotler_13/Kotler_MM_13e_Overheads_01.ppt

Date added: August 19, 2013 - Views: 7

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01. Defining Marketing for the 21st Century

“Selling is only the tip of the iceberg” “ There will always be a need for . some selling. But the aim of marketing is to make selling superfluous.

http://dadangiskandar.files.wordpress.com/2012/04/01-defining-marketing.pptx

Date added: August 22, 2014 - Views: 1

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chp 1 - Comsats Virtual Campus

... 05% 4 1st Sessional 10% 5 2nd Sessional 15% 6 Final Examination 50% Course Outline Defining Marketing For The 21st Century Developing Marketing Strategies And Plans Gathering Information & Scanning The Environment ... Principles of Marketing by Philip Kotler & Gary Armstrong ...

http://lib.vcomsats.edu.pk/library/MGT411/COURSE%20CONTENT/LECTURE%20SLIDE/LECTURE%20(1)/LECTURE%2001.ppt

Date added: December 9, 2013 - Views: 195

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Kotler Keller 1 - California State University, Northridge

1 Defining Marketing for the 21st Century Marketing Management, 13th ed * * * * * * * * * * 1-* Study Question 3 If a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what ...

http://www.csun.edu/~vcmkt004/mkt640/lectures%20summer%202010/Mkt%20640_Kotler_MM_13e_Basic_01.ppt

Date added: September 9, 2011 - Views: 68

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Kotler Keller 1 - BACHELOR OF BUSINESS ADMINISTRATION

Arial Wingdings Castellar Default Design 1_Default Design Defining Marketing for the 21st Century Chapter Questions What is Marketing? What is ... New Consumer Capabilities Internal Marketing Performance Marketing Marketing Management Tasks ...

http://bba-mba2k8.weebly.com/uploads/1/0/1/5/10153747/kotler01.ppt

Date added: August 2, 2013 - Views: 11

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Kotler Keller 1 - Bauer College of Business

1 1 Defining Marketing for the 21st Century * * Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.”

http://www.bauer.uh.edu/pgalvani/files/MARK6361/Kotler14e_01.1_ippt.ppt

Date added: August 21, 2013 - Views: 13

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KotlerMM_ch01 - California State University, Bakersfield

MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? What is the scope of marketing?

http://www.csub.edu/%7Eecarter2/CSUB.MKTG.490.SP.06/Concept.Foundation%20Combined%20Slides%20%5Bch.1%2C2%2C11%2C3%5D.ppt

Date added: October 30, 2011 - Views: 1094

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Defining Marketing for the 21st Century

Title: Defining Marketing for the 21st Century Author: Stephen Ginns Last modified by: Rizal U.F. Hidayat Created Date: 4/2/2006 5:59:30 PM Document presentation format

http://modal-ventura.googlecode.com/files/kotler%20chapter%201.ppt

Date added: January 29, 2013 - Views: 11

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Kotler Keller 1 - Bauer College of Business

Defining Marketing for the 21st Century ... Marketing Can Promote Ideas Selling is only the tip of the iceberg The Basic Profit Equation The Basic Profit Equation Figure 1.1 Structure of Flows in Modern Exchange Economy Figure 1.2 A Simple Marketing System A.K.A.

http://www.bauer.uh.edu/pgalvani/files/MARK6361/Kotler_MM_14e_01_ippt.ppt

Date added: May 9, 2012 - Views: 95

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Chapter 1

A Framework for Marketing Management Chapter 1 Defining Marketing for the 21st Century Chapter Questions Why is marketing important? What is the scope of marketing?

http://www.cob.sjsu.edu/rajan_m/Fall08/Presentation_139/kotler4e_basic_01.ppt

Date added: September 8, 2011 - Views: 165

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Kotler Keller 1 - Middle East Technical University

1 1 Defining Marketing for the 21st Century In Table 1.2 these forms of social activity are defined and examples from McDonald’s are provided. * McCarthy classified various marketing activities into marketing-mix tools of four broad kinds, which he called the four Ps of marketing: product ...

http://old.ba.metu.edu.tr/~cagli/ba5702/ppt/Kotler_MM_14e_01_ippt.ppt

Date added: July 17, 2013 - Views: 26

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Kotler_ch01 - الصفحات الشخصية

MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century MARKETING MANAGEMENT In this chapter we will address the following questions: What is the new economy like?

http://site.iugaza.edu.ps/rwady/files/2010/02/chapter_1.ppt

Date added: September 1, 2011 - Views: 107

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Defining Marketing for the 21st Century - VILNIAUS GEDIMINO ...

Title: Defining Marketing for the 21st Century Author: Tracy Tuten Ryan Last modified by: comp Created Date: 4/2/2006 5:59:30 PM Document presentation format

http://moodle.vgtu.lt/pluginfile.php/32312/mod_resource/content/0/marketingo_valdymas/html_teorija/2_marketingo_staretgija.ppt

Date added: November 21, 2013 - Views: 6

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KotlerMM_ch01 - Universitas Muhammadiyah Malang

MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller Chapter Questions Why is marketing important? What is the scope of marketing?

http://directory.umm.ac.id/Slide_Kuliah/PPT/MP_12_Text/Kotler01_basic.ppt

Date added: August 19, 2013 - Views: 5

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01. Defining Marketing for the 21st Century

Title: 01. Defining Marketing for the 21st Century Author: Valued Acer Customer Last modified by: Valued Acer Customer Created Date: 8/18/2010 7:32:55 AM

http://dadangiskandar.files.wordpress.com/2011/09/01-defining-marketing.ppt

Date added: December 27, 2013 - Views: 4

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Chap 1 Defining Marketing for the 21st Century

Title: Chap 1 Defining Marketing for the 21st Century Author: 조호현 Last modified by: 조호현 Created Date: 1/20/2008 6:55:55 AM Document presentation format

http://itsys.hansung.ac.kr/lec/edesign/docs/marketing1.ppt

Date added: June 25, 2012 - Views: 5

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Marketing Management BM 4804 - Angelfire: Welcome to Angelfire

Ch. 1 Defining marketing for the 21st century The questions that we should be able to respond after completing the chapter: ... Planned Obsolescence Strategy e.g. Lancer VS Lancer Cedia by Mitsubishi 2. The Product concept (2) The product concept leads to “marketing myopia” (Levitt, ...

http://www.angelfire.com/scary/bm4804/ch1.ppt

Date added: August 10, 2011 - Views: 33

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Kotler_ch01 - Sharif MBA Students Forum

MARKETING MANAGEMENT 12th edition 1 Defining Marketing for the 21st Century Kotler Keller What is Marketing? What is Marketing Management? Selling is only the tip of the iceberg For an exchange to occur….

http://www.mbaforum.ir/download/Kotler01.ppt

Date added: March 25, 2012 - Views: 123

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PowerPoint Presentation

MARKETING MANAGEMENT 1 Defining Marketing for the 21st Century 1 - * CRM It costs 5 to 10 times MORE to attract a new customer than it does to keep a current customer satisfied.

http://site.iugaza.edu.ps/rbseiso/files/2012/09/ch.1.ppt

Date added: May 2, 2013 - Views: 10

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Kotler_ch01 - Middle East Technical University

MARKETING MANAGEMENT 14th edition 1 Defining Marketing for the 21st Century Kotler Keller * * * * * * * * * * * * Figure 5.4 shows the main steps in attracting and retaining customers in terms of a funnel.

http://old.ba.metu.edu.tr/~cagli/ba5702/ppt/intro.ppt

Date added: May 20, 2014 - Views: 16

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Consumer Behavior: People in the Marketplace - PSU - Intranet

Defining Marketing for the 21st Century. Marketing Management, 13th ed. 1. ... The Scope of Marketing. Experiences. By orchestrating several services and goods, one can create, stage, and market experiences. Walt Disney World’s Magic Kingdom is an experience; ...

http://info.psu.edu.sa/psu/fnm/saloun/MKt530%20Chapter1.pptx

Date added: May 12, 2012 - Views: 19

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Kotler Keller 1 - ektf

... Pricing Strategies and Programs Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 1-* 1 Defining Marketing for the 21st Century 1 Questions Why is marketing important? What is the scope of marketing? What ...

http://www.ektf.hu/~novadam/marketingmen/Grading/Kotler_MBA_1st_meeting.ppt

Date added: August 1, 2013 - Views: 41

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Consumer Behavior: People in the Marketplace

PowerPoint by Milton M. Pressley Creative Assistance by D. Carter and S. Koger Chapter 1 Defining Marketing for the 21st Century by PowerPoint by Milton M. Pressley University of New Orleans Kotler on Marketing The future is not ahead of us.

http://ba.nccu.edu.tw/aihwa/CH01.ppt

Date added: May 13, 2012 - Views: 3

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Kotler_ch01 - Pearson Canada

Defining Marketing for the 21st Century Kotler Keller Cunningham * * * * * * * * * * * * * * * * * * * Chapter Questions Why is marketing important? ... Marketing management is the art and science of choosing target markets and getting, ...

http://wps.pearsoned.ca/wps/media/objects/5407/5537473/ppts/kotler_fmm_ce_ppt_ch01.ppt

Date added: September 12, 2011 - Views: 200

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Human Capital Management: Bringing Your Human Resource ...

Bringing Your Human Resources Practice into the 21st Century ... Limited or no clear vision Can’t get the teachers needed in hard to staff areas or high need schools The 20th Century Limited/no marketing and branding of district Candidates do not make a ... defining the metrics ...

http://www.ciclt.net/ul/gaspa/Bringing%20Your%20Human%20Resources%20Practice%20into%20the%2021st%20Century.ppt

Date added: March 9, 2013 - Views: 21

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Defining Generational Values - New Mexico State University

Title: Defining Generational Values Author: Default User Last modified by: Default User Created Date: 10/10/2005 10:18:32 PM Document presentation format

http://aces.nmsu.edu/ces/eap/documents/defining-generational-values.ppt

Date added: October 22, 2011 - Views: 48

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I UNDERSTANDING MODERN MARKETING - Drexel University

... is the outward focus on customers as the “Center of the Universe” The Marketing Concept ... ever as we enter the 2nd decade of the 21st century Operational Model for ... Consists of at Least Six Major Areas Defining the organization’s business Specifying the purpose ...

http://faculty.lebow.drexel.edu/RosenbloomB/adv_topic_mrkting_9-2.ppt

Date added: September 10, 2011 - Views: 65

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Cycling Environment Exercise and Health

marketing ... Bolzano, 21st October 2005 Contents Pre-assumption (target group) 1. Theory – the objective tree 1. Theory 1. Theory 1. Theory – defining marketing 1. Theory on behavioural change 1. Theory on behavioural change 1. Theory – city opportunities 1. Theory – evaluation 2.

http://www.thomaskrag.com/Krag_Bolzano_Oct_2005_.ppt

Date added: August 2, 2013 - Views: 2

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RURAL INDIA Facing the 21st Century

* Lecture Plan Course Plan Nature of Assignments Rural Marketing ... Opportunities & Challenges Rural Marketing Environment Defining Rural India Evolution of Rural Marketing Rural Market Structure Size of Rural market The Rural Economic ... RURAL INDIA Facing the 21st Century Author: demo ...

http://xa.yimg.com/kq/groups/22556475/1136860418/name/RURAL+MARKET+-+AN+INTRODUCTION.ppt

Date added: September 7, 2012 - Views: 126

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Slide 1

Introduction Lecture 1 Agenda Module Guide Assessment Customer Value New marketing: marketing is dead, long live marketing! Customer value Chartered Institute of Marketing definition of marketing (2007) The strategic business function that creates value by stimulating, facilitating and ...

http://arumbadocs.googlecode.com/svn/trunk/modules/mktmgt/Marketing%20Management%20Lecture%20Slides/1%20%20piercy%2015%209%2010.ppt

Date added: August 17, 2013 - Views: 4

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Building Effective Relationships with University Faculty and ...

... and feel secure in the global community of the 21st century The top 15 ... File Marketing a Mathematics Laboratory to Faculty and Students The Presentation Overview Barry University DefiningMarketingMarketing and Advertising Service Marketing Social Marketing ...

http://www.mathcs.bethel.edu/MathServ/cgi-bin/Conferences/2009%20Conference/Rokhfeld.ppt

Date added: August 14, 2011 - Views: 64

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Information-Media-Technological Literacy Defining Your Place ...

... /stereotypes History of American broadcasting Understanding US communications policy Analyzing political advertising Media literacy in health Body Image Marketing ... for 21st Century Skills and many more…. Media literacy ... Media-Technological Literacy Defining Your Place In ...

http://www.frankwbaker.com/SCASL07.ppt

Date added: October 3, 2011 - Views: 25

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KEY CHALLENGES FACING HUMAN RESOURCES MANAGEMENT IN THE ...

... (Robbins, Millet, Cacioppe 1998). Functions of organizational culture Organizational culture defines boundary. Organizational ... The vertical or hierarchical system of authority defining ... KEY CHALLENGES FACING HUMAN RESOURCES MANAGEMENT IN THE GLOBAL ECONOMY OF THE 21ST ...

http://www.swlearning.com/management/saee/mo1e/powerpoint/ch07.ppt

Date added: January 29, 2012 - Views: 93

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THE PRACTICE OF PUBLIC RELATIONS - ieu.edu.tr

Problem of defining public relations 472 definitions of public relations in 1976 The Golden Age of Public Relations: 21st Century Terror attacks Hostility& hatred The violation of trust: ... but shorter than PR Emphasizes selling Reports to the marketing manager Purchases space, ...

http://homes.ieu.edu.tr/~ykaptan/BA230/Presentation%20PR%20Selin%20Turkel.ppt

Date added: April 20, 2014 - Views: 1

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Leader Development in the 21st Century Security Environment"

Leader Development in the 21st Century Security Environment “Army Initiative 5 ” Association of ... United States Army Cadet Command ... Civilian Development Office DEFINING AI5 AI5 Study Group conducted a comprehensive review of previous and ongoing LD studies and initiatives.

http://www3.ausa.org/marketing/CMFIVLeaderDevinthe21stCentury.ppt

Date added: October 1, 2011 - Views: 50

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Legal Aid in the 21st Century

Legal Aid in the 21st Century ... in marketing circles, “pay-per ... Why do these issues matter Defining CyberPiracy PowerPoint Presentation PowerPoint Presentation PowerPoint Presentation PowerPoint Presentation CyberPiracy TIG project CyberPiracy TIG project CyberPiracy TIG ...

http://lsntap.org/sites/all/files/CyberPiracy.ppt

Date added: August 2, 2013 - Views: 1

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PowerPoint Presentation - GOING GREEN: Introduction to ...

... Introduce Yourself In 1 minute or less, share your: – Passions – Needs – Offers – Community TRENDS 21st ... Business Administration Marketing to Conserving Customers Cultural Creatives 50 million people ... and Robert Kiyosaki Ecopreneurs invest for the ...

http://innserendipity.com/ecopren/ecopreneur-present-extendedMREA_files/ecopreneur-present-extendedMREA.ppt

Date added: December 26, 2013 - Views: 2

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PowerPoint Presentation

... blend of personal selling and nonpersonal selling (including advertising, sales promotion, direct marketing, ... allocating promotional spending by defining ... sales prices STRATEGIC IMPLICATIONS It’s difficult to overstate the impact of the Internet on the promotional mix for 21st ...

http://www.swlearning.com/marketing/boone/cont_10e/powerpoint/ch15.ppt

Date added: August 8, 2011 - Views: 83

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Reflections of a Paleoaerodynamicist An Early 21st Century ...

... An Early 21st Century Perspective John McMasters Technical Fellow Ed Wells Partnership The ... Defining the “aerodynamically effective” area of this wing is problematical Area Ruling the Convair F-102 F-102 Before Area Ruling ... marketing and requirements ...

http://best.berkeley.edu/~aagogino/Slides/McMasters2007_design_process.ppt

Date added: October 31, 2011 - Views: 46

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Delivering a 21st Century Benefit Through Shopper Insights

Delivering a 21st Century Benefit Through Shopper Insights. ... It is all about boiling that vast ocean of information into insights and defining the right filters for DeCA and our ... Profiling our patron base and listening to what they have to say will guide us in our Marketing Strategies.

http://www.ala-national.org/assets/documents/C__Burns_DeCA-ALA_May_2012_Briefing_(1_May-rev2).pptx

Date added: May 8, 2013 - Views: 2

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State and District Evaluation Marketing Group Meeting

Oregon 21st Century Community Learning Centers Program Evaluation ... defining what quality programming is, ... State and District Evaluation Marketing Group Meeting Author: nnaftzger Last modified by: nelsont Created Date:

http://www.ode.state.or.us/opportunities/grants/nclb/title_iv/b_comlearning/evaluation-meeting-4-16-12.ppt

Date added: May 29, 2013 - Views: 9

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What Changes Are Possible in World Agriculture In the 21st ...

What Changes Are Possible in World Agriculture in the 21st Century? ... in Agriculture’s Future Adapting to change Evaluating technology Achieving profitability Cost cutting Growth Defining organizational capabilities Achieving ... Not the railroad. Note that marketing is not on this ...

http://www.agecon.purdue.edu/extension/sbpcp/resources/worldag.ppt

Date added: September 29, 2011 - Views: 36

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Certification Requirements Training - NCMA - National ...

Workshop Topics Defining Compliance Risk Compliance Risk Management Tools Risk Management Solutions Defining Subcontract ... Losing The Competitive Marketing ... [email protected] www.jawhite.com NCMA 25th Annual Government Contract Management Conference 21st Century Federal ...

http://www.ncmahq.org/files/FileDownloads/PPTs/Presentation-Jeff_White_Version.ppt

Date added: November 18, 2013 - Views: 13

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Now That You Know What Media Literacy Is….. How Do You Do It?

... One of the 21st Century Literacy Skills All ... Defining media literacy Media literacy is concerned with helping students develop an ... Food Selection Body Image Alcohol & tobacco advertising and marketing techniques Propaganda Mass media Economics the influence of ...

http://www.frankwbaker.com/AndersonOne.ppt

Date added: August 25, 2011 - Views: 19