Building Strong Brands David Aaker ppts

Searching:
Download
Building Strong Brands David Aaker - Fast Download

Download Building Strong Brands David Aaker from our fatest mirror

PowerPoint Presentation

1575 dl's @ 6747 KB/s

ppt
PowerPoint Presentation

Chapter Nine Strategic Brand Management A product is anything that is potentially valued by a target market for the benefits or satisfaction it provides, ... Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68.

http://faculty.kutztown.edu/jwilliam/pwr_pt_slides/Marketing_Management_Updates/Chap009.ppt

Date added: August 23, 2011 - Views: 348

ppt
PowerPoint 프레젠테이션

Title: PowerPoint 프레젠테이션 Author: 윤형윤 Keywords: David Aaker, Brand Hierarchy Description: Brand Structure에 대한 Aaker의'Building Strong Brands(1996)' Chapter 8 및 Brand Relationship Spectrum (2000, California Management Review) 요약 정리

http://cfile6.uf.tistory.com/attach/155B6E0D4CA53DF547CEEA

Date added: February 11, 2013 - Views: 12

ppt
PowerPoint Presentation

... Product Organization Person Symbol Source: David Aaker, Building strong brands Create a “personality” for your sport or event Brand identity Create a product that is ...

http://www.sportcentric.com/vsite/vfile/page/fileurl/0,11040,5035-143941-161157-47005-0-file,00.ppt

Date added: November 21, 2013 - Views: 3

ppt
Strategic Marketing and Strategic Brand Management

Strategic Marketing and Strategic Brand ... 1991,The Free Press David A Aaker, Building Strong Brand,1996, The Free Press Richard A D’Aveni, Hypercompetition : Managing ... Presentation and Discussion Building Brands through Effective advertising Relationship Branding and CRM ...

http://xa.yimg.com/kq/groups/20780440/972148131/name/Sylabus+Pemasaran+Stratejik.ppt

Date added: May 3, 2013 - Views: 21

ppt
Strategic Market Manangement - 7th Edition - Wiley: Home

... David Aaker Strategic Market ... David Aaker Chapter 9 - Building and Managing Brand Equity PPT 9-* Brand Associations Brand Loyalty Brand Awareness Brand ... Building and Managing Brand Equity PPT 9-* “It is the characteristic excellence of the strong man that he can bring momentous ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch09.ppt

Date added: May 3, 2013 - Views: 26

ppt
CHAPTER SEVENTEEN - University of Colorado Boulder

CHAPTER SEVENTEEN Strategic Launch Planning 1 Branding March 13, 2007 The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker Professor of Marketing, Emeritus University of California, Berkeley What is a Brand?

http://leeds-faculty.colorado.edu/moreaup/MKTG%204250%20-%20Fall%2004/planning%201%20-%20branding.ppt

Date added: September 25, 2011 - Views: 104

ppt
Strategic Market Manangement - 7th Edition - Wiley: Home

... motivations & responses Distribution channels Local heritage Preempted position Goal is Not standardization but Strong brands Global brand ... a global management structure, and a system to encourage excellence in brand building. The brand ... by David Aaker Author: Jim ...

http://higheredbcs.wiley.com/legacy/college/aaker/0470317248/ppt/ch13.ppt

Date added: June 17, 2013 - Views: 6

ppt
Being Effective in the Consulting Process + Role - 2004-12

Consulting Roles & Process UTA MS in Marketing Research People & Friends Friday, 03 December 2004 ... New York, 1989. (ISBN 0-02-900101-3) Aaker, David A., Building Strong Brands, The Free Press, New York, 1996. (ISBN 0-02-900151-X) Aaker, David A. and Erich Joachimsthaller, Brand Leadership ...

http://www.uta.edu/msmr/file_download/1

Date added: September 12, 2011 - Views: 55

ppt
Calculating Customer Value - University of Washington

... “A focus on loyalty segmentation provides strategic and tactical insights that assist in building strong brandsDavid Aaker, “Building Strong Brands” “One of my customers cornered me at a charity board meeting and told me, ...

http://courses.washington.edu/dmarket/Fall2006/crm%20final%2006.ppt

Date added: May 2, 2013 - Views: 15

ppt
Slide 1

Upper Saddle River, NJ: Prentice Hall. Aaker, David A. (2002), Building Strong Brands. New York: Free Pr. Aaker, David A., Joachimsthaler E. (2002), Brand Leadership. ... Points of parity: associations that are not unique to the brand but may be shared with other brands.

http://www.caad.au.edu/attachments/article/189/Brand%20Positioning%20printed%20version.ppt

Date added: July 21, 2014 - Views: 1

ppt
PowerPoint Presentation

Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, 1996, 68. MANAGING BRAND STRATEGY Proactive efforts should be devoted to managing each brand over time.

http://sabilfeb.lecture.ub.ac.id/files/2014/04/new-product-and-brand.ppt

Date added: May 29, 2014 - Views: 3

ppt
1 Never Underestimate the Power of a Brand

David Aaker Managing Brand Equity What is a brand? ... Stephen King WPP Group London Why are brands important? A strong brand: ... Brand Building A thoughtful and deliberate process Brand Building Starts with a good “product” Brand Building FIRST: Identify a strong brand positioning THEN: ...

http://www.ecu.edu/cs-acad/ecutourism/upload/Mabe_brand.ppt

Date added: May 2, 2013 - Views: 34

ppt
PowerPoint Presentation

STRATEGIC BRAND MANAGEMENT Strategic Brand Management Strategic Brand Analysis Brand Equity Measurement and Management Brand Identity Strategy Managing Brand Strategy Managing the ... Four Brand Identity Perspectives Product Organization Person Symbol * David A. Aaker, Building Strong Brands, ...

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap009.ppt

Date added: June 26, 2013 - Views: 42

ppt
MarketspaceU - Intro to e-Commerce - Chapter 7 Enhanced ...

... (Saddle River: Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. ... Be opportunistic Continually update understanding of market segments and plan for sequenced growth 10.

http://www.philadelphia.edu.jo/academics/aalawneh/uploads/IECch07b.ppt

Date added: March 6, 2012 - Views: 35

ppt
Strategic Issues Management Theory - Nancy Van Leuven

Connecting with Customers,; Building Strong Brands And our goals for this residency are . . . ... and fad life cycles. * From former UC Berkeley prof David Aaker, seven dynamics that result in new categories about forces that drive emergence of threats or opportunities.

http://nancyvanleuven.files.wordpress.com/2010/09/residency-2-academics.ppt

Date added: May 2, 2013 - Views: 16

ppt
Slide 1

В книгата си “Създаване на силни марки” (Building Strong Brands) David Aaker казва, че марката е нещо като “умствено кутия” и дава определение за капитал на бранд като: ...

http://www.welcometobulgaria.biz/wp-content/uploads/2012/10/Plovdiv_2012-presentation.pps

Date added: April 12, 2014 - Views: 1

ppt
Frequency and Loyalty Marketing

From: David A. Aaker Building Strong Brands; New York: The Free Press page 10 Customer Loyalty and Frequency Marketing (c) Stowe Shoemaker, Ph.D * The Brand as a Ship Competitors correspond to enemy ships; knowing their location, ...

http://www.stoweshoemaker.net/images/Final_Slides_CRMFM_2008.ppt

Date added: August 8, 2011 - Views: 102

ppt
PowerPoint 프레젠테이션

... David Aaker, Building Strong Brands(1996) Why change identities, positions, or executions? Rationale 1: The Identity/Execution Was Poorly Conceived Rationale 2: The Identity/Execution Is Obsolete Rationale 3: ...

http://cfile23.uf.tistory.com/attach/115B3A0D4CA53DF34F5A2E

Date added: September 9, 2013 - Views: 5

ppt
Strategic Market Manangement - 7th Edition - Lingnan University

... benefits/attributes) -associated with friendship and happiness (personality association) For Discussion: Why they are strong? The ... How has the identity been brought to life? What are the proof points? Why don’t more brands emulate Virgin’s brand-building ... David Aaker © 2005 John ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch9.ppt

Date added: May 26, 2013 - Views: 8

ppt
Light Blusy - Weebly

... developing strong brands, ... Publishing as Prentice Hall 7-* - David A. Aaker “Brand equity is a set of assets (and liabilities) linked to a ... Publishing as Prentice Hall 7-* Branding Building strong brands: Create a brand identity. Be consistent over time. Track the equity. Assign ...

http://akhmedjonov.weebly.com/uploads/6/6/3/2/6632695/lecture_07_product_decisions.ppt

Date added: June 11, 2013 - Views: 21

ppt
Business Models - HiMolde

... Prentice-Hall, 1998); David Aaker, Building Strong Brands (New York: The Free Press, 1995); Strategic Market Research Group; Marketspace Analysis. * Monitor Company ©1999 — Confidential * Table 7-3: ...

http://home.himolde.no/%7Emolka/lo205/booknotes-05/ch07.ppt

Date added: June 12, 2012 - Views: 18

ppt
Slide 1

David Aaker (Building Strong Brands) ... Brands Can Become Very Familiar to Consumers Avalon Camry S L O G A N PIL BIRU Unilever Tara Nasiku Datsun Nissan Gold Star LG Dji Sam Soe Djarum BRI Levi’s Coca Cola Nyonya Meneer Konsistensi dalam mengkomunikasikan merek adalah sangat ...

http://repository.binus.ac.id/content/J0662/J066294546.ppt

Date added: September 3, 2013 - Views: 4

ppt
Slide 1

... Cases and Comments Building Strong Brands by David A. Aaker Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Marketing Research Alvin C. Burns Crossing the Chasm Geoffrey Moore Dealing with Darwin, ...

http://www.epselamp.org/wp-content/uploads/2011/09/Presentation3.ppt

Date added: June 11, 2014 - Views: 3

ppt
The New Product Development Process

... the known “Looks like” vs. “Works like” Alternative Interpretations Analogies Used Branding The Value of a Strong Brand “Brand equity has just as much effect on stock price as do earnings.” —David Aaker ... is More Than a Product Picking Stocks Building Brand ...

http://leeds-faculty.colorado.edu/moreaup/MBAX%206850%20-%20Fall%2004/design%20and%20branding.ppt

Date added: September 11, 2012 - Views: 58

ppt
PowerPoint Presentation

... but the crucial role of marketing and advertising in building this brand ... of the Creation of Shareholder Value Through Brands Thomas J. Madden Frank Fehle Susan M. Fournier Portfolios Strong Brands Benchmark Monthly and Yearly Returns ... Adjusting for Risk Portfolio David ...

http://www.bus.lsu.edu/raggio/BrandsMatter_Madden.ppt

Date added: October 10, 2011 - Views: 23

ppt
Successful Project Management - QTKD 2010 | LỚP B2QT92C2

Giới thiệu sách tham khảo 2. Tài liệu tham khảo khác David A-Aaker & Erich Joachimsthaler, Brand Leadership, The Free Press, 2000 David A-Aaker, Building Strong Brands ... Strategic Brand Management, The Free Press, 1992 John Philip Jones, How to use Advertising to build Strong ...

http://qtkd2010.files.wordpress.com/2011/05/guidecuong_vb2.ppt

Date added: October 22, 2011 - Views: 42

ppt
FH Ludwigshafen Bachelor Studiengang Markenpolitk

... Markenadaption und -controlling Fallstudien Managementprozess der Markenführung Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands ... Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/10SSMarkenpolitikStudenten.ppt

Date added: May 29, 2013 - Views: 14

ppt
投影片 1

... Advertising's Role in Building Strong BrandsAaker D.A.and Bie l,A, Hillsdale, NJ: Erlbaum, pp83-96」. 6. David A Aaker,Erich Joachimsthaler(2000) ... David A.Aaker(1996),「Building Strong Brands」,New York:The Free Press. 8.

http://igtplus.swsh.ntpc.edu.tw/assets/presentations/971/original/d41d8cd98f00b204e9800998ecf8427e.ppt

Date added: April 25, 2014 - Views: 6

ppt
No Slide Title

Aaker, David A. (1996). Organizational Associations (pp.107-136) y Brand Personality (pp.137-174) En Building Strong Brands. ... Aaker, David A. (1996). Organizational Associations. En Building Strong Brands. (pp.107-136) USA: The Free Press. Aaker, David A. (1996). Brand Personality. En ...

http://www.beyondgreypinstripes.org/docs/CreacionIdentidad.ppt

Date added: September 9, 2011 - Views: 23

ppt
Using Brand Strategy - ΠΑΝΕΠΙΣΤΗΜΙΟ ...

... return See Morgan Stanley reports on www.brand.com Elements of Brand Strategy The major elements for measuring and building brand ... mobile phones IP networking Purpose of Brand Extensions Launching new brands is ... Journal of Advertising Research, Jan/Feb 1995 David A. Aaker and ...

http://www.unipi.gr/faculty/yannis/data/MKT/pollalis_brand_mgt.ppt

Date added: September 13, 2011 - Views: 54

ppt
Управление товарными марками

... See David AakerBuilding Strong Brands” for further discussion of the levels of brand identity. Note to Instructor: The brand promise serves as an umbrella that covers all product lines, all markets, ...

http://www.im-ta.narod.ru/8semestr/brand/Lecture_1.ppt

Date added: June 30, 2013 - Views: 5

ppt
FH Ludwigshafen Bachelor Studiengang Markenpolitk

... Markenadaption und -controlling Fallstudien Managementprozess der Markenführung Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands ... Prozess der Markenführung Aaker, David A. (1995 October), "Building Strong Brands”, Brandweek, 36, 28-34 There are 8 ...

http://www.fh-lu.de/fb2/dateien/giesen-netzer/09SSMarkenpolitikStudenten.ppt

Date added: October 18, 2011 - Views: 42

ppt
Strategic Market Manangement - 7th Edition - Lingnan University

... identifying The strong strategic brands (with equity, supporting a sig. business) Other brand playing worthwhile roles ... For Discussion The two dominating values should be education and an electronic game technology culture. ... David Aaker Chapter 1 ...

http://www.ln.edu.hk/mkt/staff/l2peng/mkt355/Powerpoint_slides/disch14-15.ppt

Date added: October 23, 2011 - Views: 57

ppt
브랜드 전략 - Enedu 로 오세요!♡언어가 ...

... David Aaker & Erich Joachimsthaler(2000), ... 현대백화점의 Hmall - Source : David A. Aaker(1996), Building Strong Brands에서 일부 수정.

http://www.enedu.co.kr/sysop/input/upload/A1187229407.ppt

Date added: October 10, 2011 - Views: 40

ppt
Einleitung - WU

... e.g. Aaker, David A. and Kevin Lane Keller (1990), Aaker, David ... strong brands and efficient brand architecture have positive ... of companies no conclusion regarding the population Quantitative Research Building a clear and consistent brand architecture is an essential ...

http://www.wu.ac.at/ruw/werbung/download/publikationen/04brand_architecture.ppt

Date added: August 10, 2013 - Views: 13

ppt
ValueMiner, Inc. - Casualty Actuarial Society

... with use and may in fact appreciate in value Soft Asset Myths One of the best examples of the stability of soft assets is brands; ... a strong brand can allow a company to: lower ... David A. Aaker Capability Platform* Brands Customers Distribution Financial Management ...

http://www.casact.org/education/specsem/erm/2001/handouts/eder1.ppt

Date added: October 9, 2011 - Views: 22

ppt
Chapter 1 The Nature of Strategic Management

David Aaker, Damien McLoughlin, Strategic Market Management European Edition, ... Resources such as brands or customer base that is strong relative to competitors. ... David Aaker. PPT 1-Overview of Strategic Market Management.

http://home.kku.ac.th/michco/Strategic_Marketing/Strategic%20Marketing%20week%202.pptx

Date added: June 7, 2014 - Views: 3

ppt
Slide 1

... There is a strong emphasis in building long-term relationships with customers ... Strategic Marketing management According to David A. Aaker (1998); Strategic Marketing ... but by associating the Intel Inside logo with the likes of some highly prestigious and visible corporate brands ...

http://dmst.aueb.gr/gr2/diafora2/DQE_Lectures/Lecture7_Marketing_CustomerTrends.ppt

Date added: May 2, 2013 - Views: 18

ppt
presentation template - Gazhoo - Consulting templates and ...

... -Industry/KIT database Compaq/Technology/Vasu Krishnamurthy Motorola/Technology/Vasu Krishnamurthy National Brands Limited/Food & Beverage/KIT database ... Strategies”, 5th Edition David P Baron, “The Nonmarket ... Curve Source List David A. Aaker ...

http://www.gazhoo.com/upload/document/2011/09/04/201109041008069541.ppt

Date added: January 13, 2012 - Views: 234

ppt
Marketing Mix Modelling - Altervista

Once the variables are diffeenciated (diff = y(t)-y(t-1)) correlations become negligible. * * Digital Marketing is the promoting of brands, ... Aaker, David A. (1991), Managing ... This provides a strong walled-garden sponsorship relationship between particular events and the brand ...

http://casestudies.altervista.org/Slides/Lecture_9_-_MarketingMixModelling.ppt

Date added: August 5, 2011 - Views: 300

ppt
Cégmenedzsment, cégvezetés - Tomice Site

Varsányi Judit: Cégmenedzsment, cégvezetés Óravázlat és prezentáció Széchenyi István Egyetem JGK GTI Győr, 2001. szeptember Frissített változat:

http://sozediva.atw.hu/alt_menedzsment.ppt

Date added: October 1, 2011 - Views: 29

ppt
PowerPoint Presentation

Tesco has no brand awareness in the U.S. so building brand ... PRODUCT PROMOTION PRICE VALUE CHAIN The positioning concept applies to a specific brand rather than all the competing brands that compose a product classification The concept is used to guide ... Source: Aaker and ...

http://gobigblue.staff.ub.ac.id/files/2012/09/Chap006.ppt

Date added: May 21, 2013 - Views: 19

ppt
No Slide Title

David Aaker A Brand is the sum ... Strong Brands - Improved Perception of Product Performance - Greater Loyalty - Less vulnerability to Competitor marketing actions and crisis situation - Larger margins - Greater trade cooperation and support - Increased marketing communication effectiveness ...

http://www.iimb.ernet.in/~kanagal/MKTG2007classProducts.ppt

Date added: August 22, 2011 - Views: 159

ppt
STRATEGIC MANAGEMENT - 同济大学MBA项目官方网站

... of key strategic targets Shaping the work environment and corporate culture Exercising the strategic leadership Building an org ... slowly industry conditions tempt competitors use price cuts etc to boost unit volume customers’ costs to switch brands are low one ... (Aaker, 2001) Core ...

http://mba.tongji.edu.cn/mba/Portals/0/Documents/Strategy-PPT-English2005.ppt

Date added: February 12, 2013 - Views: 67

ppt
مباني مديريت بازاريابي

David McClelland. Victor Vroom. Organizational behavior. ... The first step in building a strong brand is to. ... Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands.

http://www.ghavidell.ir/principles%20of%20mktg.pptx

Date added: June 2, 2013 - Views: 28