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INSTITUTE OF MANAGEMENT EDUCATION - PPTMART

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INSTITUTE OF MANAGEMENT EDUCATION - PPTMART

Scope Of Rural Marketing For FMCG Companies. Objective: Rural ... the Hindi word for village square where elders meet to discuss matters of importance. ... reduce prices in urban areas and invest heavily in sales promotion, ...

http://pptmart.com/base/Project/marketting/SCOPE_OF_RURAL_MARKETING_FOR_FMCG_COMPANY.doc

Date added: November 29, 2013 - Views: 25

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Check out this comprehensive collection of MBA project titles

Effectiveness and scope of employee referrals in the process of talent sourcing. 8. ... A study on transaction costing in project appraisal and loan processing. ... Study of Effectiveness of a Advertising Campaign 12) Study of Sales Promotion methods in FMCG 13) Study ...

http://www.ibmrd.org/themes/ibmrd/images/pagesimages/file/Project_IBMRD.doc

Date added: August 12, 2011 - Views: 142

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BAM 102: BUSINESS ECONOMICS

... an introduction – definition –Nature and scope of management process – Role and function of manager – levels of management ... Planning : Nature – Benefits – Importance- Types –Planning process – Comparison of objectives, policies, procedures and methods –Types ...

http://www.bcanet.org/documents/MCC%20Business%20Courses%20Syllabi.doc

Date added: March 8, 2014 - Views: 11

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A STUDY ON SALES PROMOTION IN MAGNANIM SYSTEMS

“A STUDY ON SALES PROMOTION IN. MAGNANIM SYSTEMS PVT LTD IN PUDUCHERRY” is a bonafide. ... LIMITATION AND SCOPE OF THE STUDY 48 ANNEXURES. 1. ... (in order of importance and impact) a. Word of Mouth b.

http://files.spogel.com/abstracts/p-1049--sales_promotion.doc

Date added: April 27, 2012 - Views: 78

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ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD

2.3.1 Nature Scope and Importance of the Industrial Market. ... 7.1.1 Meaning and importance of Promotion. 7.1.2 The communication Process. 7.1.3 Determination of Promotional Mix. ... 7.3.5 Sales Promotion. 7.3.6 Publicity and public relations.

http://www.aiou.edu.pk/TWO/0138.doc

Date added: August 3, 2014 - Views: 1

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www.chieta.org.za

www.chieta.org.za

http://www.chieta.org.za/chieta-downloads/finish/16-sector-skills-plan/425-final-fmcg-subsector-skills-plan-march-2014/0.html

Date added: July 23, 2014 - Views: 1

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FMCG: Rural India the growth driver - REQUEST: please ...

rural marketing is promotion of a company's products in the rural market ... highlighting the scope for growth. The planned development of roads, ports ... the rising sales in the FMCG companies in semi-urban and rural segment as against the urban market acceptability is gradually weaning ...

http://bmsproject.weebly.com/uploads/2/4/3/5/2435652/what_is_rural_marketing.docx

Date added: April 5, 2012 - Views: 37

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Discuss the implications for a business organization of ...

• Justify the need and importance of digital marketing. Brief Outlines. Unit 1 Introduction to Marketing. Unit 2 Understanding and Targeting Customers. Unit 3 Product, Branding, Packaging and Service Decisions. Unit 4 Pricing. Unit 5 Distribution. Unit 6 Promotion. Unit 7 Competition and ...

http://aiou.edu.pk/FIVE/0561-Marketing%20Theory%20&%20Practice.doc

Date added: August 26, 2014 - Views: 1

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INTRODUCTION:

... should be positioned and how the brand assortment sold by the retailer is related to its image are thus of critical importance. Researchers have studied a multitude of retailer attributes ... Price and Promotion. 4. Merchandise attributes (cross-category product/service assortment & within ...

http://www.essayzone.com/essay_store/982_4ec62e8026dd5.doc

Date added: August 24, 2014 - Views: 1

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www.elevatorpromotions.com

In order to understand the importance of the various types of promotion available to the ... The percentage of fmcg products sold on price promotion at retail has increased year on year from just under 30% of all fmcg ... The Sales Promotion industry is much closer to the nuts and bolts ...

http://www.elevatorpromotions.com/download/1/The%20UK%20Promotion%20Tracker%20Final1.doc

Date added: August 9, 2011 - Views: 9

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WHAT DO MARKETERS DO - SAGE Pub

... (conducted by a leading international management consultancy) of managing and marketing directors in large FMCG, ... involved two phases in which Phase 1 investigated the scope of marketing and sales professions and concluded that marketing and ... 4.5 Manage and provide sales promotion ...

http://www.sagepub.com/masterson/career_doc.docx

Date added: August 5, 2013 - Views: 24

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... Document Viewer - ~~ Alagappa University ~~

... Personal selling – publicity – sales promotion – Overseas product exhibitions & trade fairs – Advertising ... Concept, objective and scopeimportance and relevance to export marketing management – supply chain management. UNIT 2. Transportation: In-land and Ocean ...

http://alagappauniversity.ac.in/files/documents/files/Syllabi%20books%20-%20MBA%20programmes%20-AY%202013-14%20onwards.doc

Date added: July 10, 2013 - Views: 141

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Elective – I - Andhra University

... Sales promotion – Advertising - Public relation ... need and importance, Objectives, Scope and Functions of Financial Management – Profit maximization, wealth ... Report on promotional mix for different FMCG products. SUGGESTED READINGS: 1. Philip Kotler: Marketing, Prentice Hall.

http://andhrauniversity.edu.in/syllabus/B.Com.%20Final%20Electives%20(Syllabus).doc

Date added: August 2, 2013 - Views: 31

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Chapter 1 p - Pc-Freak

... the picture is quite different for the manufacturers of high-involvement purchases such as cars or fast-moving consumer goods (FMCG) brands. ... Increasingly the importance of marketing is being recognised both as a vital function ... responding to a sales promotion or signing up for a ...

http://www.pc-freak.net/files/study/emarketing/EMAR_Reader_Emarketing_Reader.doc

Date added: October 1, 2011 - Views: 81

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MARKETING RESEARCH EXPLAINED - Ruralnaukri.com

... let me present to you some example to show the importance of marketing research in today’s world. ... To Design a Marketing Strategy to Improve the Sales of the above three in the region. Scope: ... Sales Promotion Research: ...

http://www.ruralnaukri.com/uploads/Marketing_Research.doc

Date added: December 26, 2012 - Views: 50

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STRUCTURE OF PG DIPLOMA IN RETAIL MANAGEMENT SYLLABUS w

Unit-I: Retail Communication mix: Sales promotion – Advertising - Public relation ... need and importance, Objectives, Scope and Functions of Financial Management – Profit maximization ... Preparation of reports on Marketing environment of different FMCG’s or retailing companies ...

http://www.sreenidhi.org/LinkClick.aspx?fileticket=66u6GQvMWVU%3d&tabid=71&mid=431

Date added: August 12, 2014 - Views: 1

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STRATEGIC MANAGEMENT

Strategy is the direction and scope of an organization over the long term. ... Importance of Strategic Management. ... personal selling, and sales promotion into a coordinated campaign.

http://xa.yimg.com/kq/groups/22424434/1600244946/name/Strategic+Management+Notes1.doc

Date added: September 23, 2011 - Views: 398

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INTRODUCTION - ManagementParadise.com

... personal selling, and sales promotion. Advertising involves the process where in a message is ... Online advertisements link users to a ... economy, exclusiveness, and status significance. Hotels and airlines, when advertising their services, attach greater importance to service with ...

http://www.managementparadise.com/uploads_blog/205000/204907/0_1903.doc

Date added: October 17, 2011 - Views: 57

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Project Report 2 - Knowledge Hub

... but things are particularly difficult in the Fast Moving Consumer Goods ... MARKET SCOPE STRATEGY: Although Unilever itself is a part of a Multi market, ... advertising, sales promotion and perhaps more resources dedicated to personal selling. Secure dominance of growth markets.

http://mirzarafath.files.wordpress.com/2013/03/a-study-on-marketing-strategies-of-hindustan-uniliver-ltd.doc

Date added: February 17, 2014 - Views: 9

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Introduction - Taleem-E-Pakistan.com

Thus synergy is given a lot of importance. ... Sales force promotion in sales promotion is designed to motivate the sales force and make sales force selling efforts more effective including bonuses, gifts and sales rallies. Tulip Tissues.

http://www.taleem-e-pakistan.com/a-i-o-u/mba-internship-report-aiou/mba-marketing-thesis/final-report-packages.doc

Date added: December 10, 2013 - Views: 39

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www.busadmjnvu.org

Human Aspect of Management, Human Relations, Personnel Management, Human Resource Management: Concept, Scope, Importance ... of rural market; Rural demand pattern; Marketing of agricultural inputs; Rural marketing strategies; Marketing of FMCG ... Johnson, L.K. : Sales and Marketing Management ...

http://www.busadmjnvu.org/PhD_Coursework.doc

Date added: July 10, 2013 - Views: 7

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3 - Bournemouth City College

... sales promotion offers an incentive to buy. Sales promotion includes tools for consumer promotion; trade promotions; ... The importance of different promotional tool varies between consumer and business markets. ... This does not apply to fast moving consumer goods.

http://www.bournemouthcitycollege.co.uk/wp-content/uploads/2014/01/036_3.4-1.doc

Date added: July 23, 2014 - Views: 1

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EXECUTIVE SUMMARY

retail business in india. by: rashi agrawal. marketing and human resource. masters in business administration. table of contents. executive summary……………………………………………………………..6

http://pptmart.com/base/Project/marketting/RETAIL_BUSINESS_ININDIA.doc

Date added: August 25, 2014 - Views: 1

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MBA PROJECT TITLES - Zeenor

MBA PROJECT TITLES. ... Effectiveness and scope of employee referrals in the process of talent sourcing. 8. Study of training needs across different industries. 9. Study on creation of luxury brand. ... Analysis of sales promotions ability to prompt brand. 80.

http://www.blog.zeenor.com/wp-content/uploads/2010/12/MBA-Project-Titles.doc

Date added: May 2, 2013 - Views: 56

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A Study ofUnderstanding the Effect of Association of Imagery ...

According to The Nielsen Company, CSD’s are available in 100,000 retail outlets & it is nearly 60% of the total FMCG outlets. ... and manage repeat sales”. The importance of marketing drawn up by Kotler to ensure a product is sold is the core of the ... Sales Promotion. Personal Selling ...

http://www.gcbe.us/2013_CBEC/data/Ravi%20Jayawardena,%20Dilan%20Savio%20Perera.doc

Date added: July 10, 2013 - Views: 25

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BUSINESS SERVICES TRAINING

Strengthen client relationships You are to write a report to your Sales Manager explaining the importance of ... As the new sales manager for the FMCG ‘Hair Today’ your second ... (remember keep it in the bounds of current technology you haven’t got the scope to invent new technology ...

http://trainingsupport.skills.vic.gov.au/getFile.cfm?loc=M5N%3DC2D%22IF9RG%2EH%3A44%3C%217%249%26Z%248%2E73%3ANN%40D%3BZ%22%3AI5PL%2FK88%3D%2CK81Q1%274P%28ZY0%0AMHH%5E%2AFJK%3E%24%2CL%24%5FD%21P%40D%5E%3CM%5BYCCNQQ74Z%20H%28X5F%40P%2FW1ZJ5D6PG%40G0MX%2F3NI8%2C%0ADN%2C4%2D%40Q%2FS7MF%3B%5E8J%20%3B%28%5E5I%29%2E%23E%3C%3D%27%3ENK6PJG%24HIZ0%23NI0NI%26T%0A

Date added: June 2, 2013 - Views: 3

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INDUSTRIAL MARKETING

Markets for FMCG will be most productive for the transaction type strategy. ... In industrial marketing, the positioning is done through personal selling, sales promotion (exhibitions and trade shows) ... Importance of After Sales Service

http://xa.yimg.com/kq/groups/20452006/559584570/name/INDUSTRIAL+MARKETING-+V.S.+PURI.doc

Date added: May 14, 2014 - Views: 11

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CHAPTER 1

1 The scope of the exam syllabus. Your examination syllabus is divided into five main areas. • Marketing and the environment – introduces the subject, relates marketing concepts to business activities and deals with influences on marketing activities.

http://www.profex.co.uk/main/Secure_assets/ns_student_resources/downloads/Marketing_for_Purchasers/mfp_qsg.doc

Date added: August 5, 2013 - Views: 1

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aisectbaikunthpur.com

Distance Education Programmes. POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT (PGDBM) Scheme of Examination. Detailed Syllabus. Counseling and Study Structure

http://aisectbaikunthpur.com/Download/Syllabus/Management/PGDBM-2014.doc

Date added: August 24, 2014 - Views: 1

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A PROJECT REPORT ON - Knowledge Hub

The top 8 metros of the country, the scope of the Internet as a medium to reach out to a large number of people is presently limited. ... Sales Promotion: ... Delivering Content Value to engage the user’s interest is the critical importance in retaining customer participation.

http://mirzarafath.com/files/2013/03/A-study-on-internet-as-a-marketing-tool.doc

Date added: July 10, 2013 - Views: 14

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fensware.sabanciuniv.edu

... we applied this method to the data. Trend and seasonal factors have tendency to appear in some fast moving consumer goods, so ... baseline sales without the promotion will ... The next generation of forecasting 2006 Hillier F., Hillier M. (2004). Introduction to Management Science, McGraw ...

https://fensware.sabanciuniv.edu/ugprojects/showdocument.php?doc=81419f821b095f864f6cc1004ac2e9d1&term=12&course=ens491_492

Date added: May 5, 2013 - Views: 5

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The aim of the Lisbon Agenda is to make the EU the world’s ...

The result is an enforcement system shared between the Commission and the national competition authorities, with scope for more cases in ... have into launches and promotion strategies of their suppliers ... players account for a large proportion of retail sales of FMCG products ...

http://www.biicl.org/files/1362_modernisation_of_eu_competition_law_and_art_82_pieter_kuipers.doc

Date added: May 6, 2013 - Views: 1

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www.kkwagh.org

Introduction to Operations Management - Nature, Scope, Importance and Functions ... Sales Promotion ... FMCG, Industrial, & Services. Constraints in marketing strategy implementation. Periodical assessment. (4)

http://www.kkwagh.org/MBA/mba_images/MBA_syllabus.doc

Date added: August 12, 2011 - Views: 263

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History - 123seminarsonly.com

Pepsi Sales order and processing: ... Expanding Strategic Scope of Pepsi: ... In case of FMCG like Pepsi, the value of systematic distribution process can not be undermined.

http://123seminarsonly.com/Seminar-Reports/047/8021114-supply-chain-management-of-pepsi-cola-pakistan-.doc

Date added: December 12, 2013 - Views: 16

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A Assessment Front Sheet

... is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries ... The scope of expansion ... The water purifier market of India has a huge potential and is constantly growing with people becoming aware of the importance of safe ...

http://www.ewlci.org/file_1.php/193/moddata/assignment/186/23110/Avinash_Sales_Assignment_A.doc

Date added: August 31, 2014 - Views: 1

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www.icfaiuniversity.in

The Federation of Universities Jyothy Laboratories Limited “The products made for the common man has led to the success of the fast moving consumer goods company Jyothy Laboratories Limited.”

http://www.icfaiuniversity.in/Sigma%20Cases/Jyothy%20Laboratories%20Ltd.doc

Date added: August 24, 2013 - Views: 1

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Chapter – IX - Vedpuriswar

... but in the long run may dilute the brand image. The same argument applies to sales promotion. Similarly, ... Similarly, for most FMCG companies like Philip Morris ... The same holds true even for technology companies like Microsoft. The importance and power of corporate brands has also ...

http://vedpuriswar.org/books/ERM/09_Managing%20Marketing%20Risks.doc

Date added: July 3, 2014 - Views: 3

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solution.puzl.com

The Fast Moving Consumer Goods (FMCG), ... Sales promotion is done by company by different schemes to the distributor, ... Importance of EDS (every dealer survey): Market Knowledge: Dealer survey gives the total profile of the market by knowing:

http://solution.puzl.com/puzl/files/905/25095/50f50932bf332.docx

Date added: November 11, 2013 - Views: 5

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2 - Bournemouth City College

This has been one of the fastest growing areas of retailing and in the UK multiples now dominate fast moving consumer goods (FMCG) ... particularly when some form of demonstration or product promotion is required. The growing importance of retailers is reflected ... Sales promotion includes a ...

http://www.bournemouthcitycollege.co.uk/wp-content/uploads/2014/01/036_2.2.doc

Date added: July 23, 2014 - Views: 4

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SYLLABUS - VRITM - VishwaBharathi RegionalResearch Institute ...

Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations ... An Introduction to Sales Management . Objectives and Scope of ... Trends; Relevance of Logistics In Export Management; Importance of Logistics as a ...

http://vritm.com/mba.doc

Date added: November 21, 2013 - Views: 89

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Managerial Economics - Hi Friends this is arjun

Managerial Economics: Definition, Nature, Scope. Fundamental Concepts of Managerial Economics. ... Fast moving consumer goods (FMCG) companies, ... 77 Managerial Economics 6.10 THE IMPORTANCE OF PRODUCTION FUNCTIONS.

http://info2myfriends.blog.com/files/2010/11/Managerial-Economics1.doc

Date added: April 26, 2012 - Views: 84

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sscmrlibrary.weebly.com

sscmrlibrary.weebly.com

http://sscmrlibrary.weebly.com/uploads/5/5/9/6/5596410/mms_syllabus_in_details.doc

Date added: January 29, 2013 - Views: 14

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www.unom.ac.in

... Meaning, scope, importance and limitations – Management Accounting vs. Cost Accounting. ... FMCG – Consumer durables – Credit cards ... Advertising and sales promotion ...

http://www.unom.ac.in/uploads/admissions/cbcs/2008-2009/bcomcbcs36.doc

Date added: October 23, 2013 - Views: 44

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ACKNOWLEDGEMENT - ManagementParadise.com

Godrej has a nation-wide sales and service support network comprising of technically sound workforce backed by complete training support from our principles. ... scope of the study, methodology, ... Do you think Conferencing Products Needs Sales Promotion/Advertising? a) Yes b) No. 17) ...

http://www.managementparadise.com/uploads_blog/179000/178025/0_4935.doc

Date added: September 13, 2011 - Views: 28

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A Brief Historical Background - Yola

... Globalization is the process by which an activity or undertaking becomes worldwide in scope. ... Importance of international marketing. To meets the imports of industrial needs. ... Sales and Profits: ...

http://djay96.yolasite.com/resources/project-international-marketing-product-launch-final.doc

Date added: June 28, 2014 - Views: 1

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10

10.2 Sales promotion. ... The airlines have to promote themselves to the trade in the same way as any FMCG manufacturer promotes itself , ... It has three different tires which accentuate the importance of being a loyal customer in time as members try to gain their way up to the higher tier.

http://www.fabionoia.it/thesis/Thprom.doc

Date added: May 5, 2013 - Views: 2

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CBCS - COURSE OUTLINE FOR 2005-2006 - University of Madras

BUSE204 Advertising Management and Sales Promotion 2 1 0 3 N. Balasubramanian ... – Control and Audit of Information System – MIS Application in specific Industries – Consumer Product Sector and FMCG Sector ... Scope, Importance – Marketing Research in the International Environment ...

http://www.unom.ac.in/uploads/admissions/cbcs/2007-2008/bus07.doc

Date added: May 2, 2013 - Views: 61

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Effect of Brand Image on consumer buying behavior:

The FMCG stand for “Fast Moving Consumer Goods” and it ... businesses often use promotions to stimulate purchase intention and increase sales. Kotler (2000) considers that promotion is a combination of various incentives to ... does not exist and the respondents do not give importance to the ...

http://www.tahg.org/research/Shehzad_Junaid_Effect%20of%20Brand%20Image%20on%20Consumer%20Buying_Final%20Project_Junaid_4813_JulY2012.docx

Date added: April 5, 2013 - Views: 16

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MF-101

for 2010-11, 2011-12 & 2012-13 Sessions. For all the Courses the basic minimum input shall be 40 to 45 hours. For theory Courses, the teacher shall allocate one third of the total number of hours for the exposure building of the students through case studies, presentations, minor projects etc ...

http://punjabiuniversity.ac.in/syllabi/Old%20Syllabi%20[For%20Reference%20and%20Record]/Academic%20Session%202010-11/MBA%20%28FIVE%20YEARS%29%20INTEGRATED%20COURSE%28Semester%20I%20to%20X%29.doc

Date added: August 24, 2014 - Views: 1

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About the courses we offer - The College of Central London

Sales Promotion Background and Effect on Brands<br/> ... Sales Promotion role with regard to Fast Moving Consumer Goods, ... The importance of managing critical periods of change through the life cycle of the firm. <br/> C ...

http://www.central-college.com/acrobat/About%20the%20courses%20we%20offer.doc

Date added: November 27, 2013 - Views: 37