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SOUTHWEST AIRLINES CO - Solano Community College

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SOUTHWEST AIRLINES CO - Solano Community College

Southwest has successfully adopted a cost leadership strategy. Southwest maintains operating expenses per available seat ... Continued increases in Seat cost per Mile will not allow Southwest to remain a low fare ... Recommended Strategy. Southwest Airlines strategy has been ...

http://bcs.solano.edu/workarea/mgarnier/MGMT%2050/Southwest%20SWOT.doc

Date added: September 12, 2011 - Views: 127

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PHASE I: THE STRATEGIC FOUNDATION - University of Florida

... the objectives related with the above stated vision, mission, goals and the short-haul, low-cost service strategy of the Southwest Airlines are determined. They are; ... Since Southwest Airlinesstrategy is to minimize the costs, ...

http://plaza.ufl.edu/puneetk7/Managerial%20Acg%20Case%202%20updated/balanced_scorecard.doc

Date added: November 30, 2013 - Views: 10

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LOW-COST AIRPORTS FOR LOW-COST AIRLINES: - Title Page

Low-cost airlines have become significant drivers of airport planning, ... From the perspective of the customer, low price = low cost. However, from the perspective of an economic analysis, ... The precise strategy that would be best overall will need careful thought and analysis, ...

http://ardent.mit.edu/airports/ASP_papers/JTP%20low-cost%20airports%20paper%20March.doc

Date added: May 2, 2013 - Views: 18

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The Low Cost Orange Flying Machine: The Case of easyJet

Title: The Low Cost Orange Flying Machine: The Case of easyJet Author: Mike Wallace Last modified by: dd Created Date: 8/19/2009 2:55:00 PM Company

https://www.networkedcranfield.com/logicofenquiry/gst/Reading/Documents/The%20Low%20Cost%20Orange%20Flying%20Machine%20The%20Case%20of%20easyJet.doc

Date added: February 12, 2014 - Views: 4

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SOUTHWEST AIRLINES - Başkent Üniversitesi

Southwest Airlines has been a consistent moneymaker while other U.S. airlines have lost billions. ... One driver of low-cost strategy is a facility that is effectively utilized. Southwest and others with low-cost strategies understand this and utilize resources effectively.

http://www.baskent.edu.tr/~sureten/Southwest%20Airlines.doc

Date added: May 8, 2012 - Views: 18

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1 - JonesLabs

Southwest Airlines in 2010: Culture, Values, and Operating Practices. ... Southwest relies on a low-cost strategy. They experimented with several successful gimmicks to gain a foothold in the industry. The best concept and the one that remains with .

http://www.joneslabs.com/e/MGT590/JonesM_Module7.docx

Date added: February 17, 2013 - Views: 24

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Business Strategies: COPA Airlines vs

... (Southwest Airlines) Cost Low Cost Low Cost Management/Employees Teamwork and improvement Strong/Diverse Management Expansion New Destinations ... According to Mohan, customer service is a major strategy of Copa Airlines. The company has “ninety percent on time performance ...

http://icee.usm.edu/panama-powerpoint-documents/Panama-2012/COPA%20Report-%20Casey%20Miceli.doc

Date added: April 1, 2013 - Views: 16

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SouthWest Airlines Case Study: History and Analysis

... basically introducing Southwest Airlines' low-cost model to a wider market, encroaching and outdoing Southwest Airlines. ... We will initially evaluate Southwest Airline's competitive business strategy of their maintenance of a low cost and exceedingly reliable service approach ...

http://iugc.yolasite.com/resources/SouthWest%20Airlines%20Case%20Study.doc

Date added: March 2, 2014 - Views: 11

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Framework

With the exception of Southwest, which uses a different business model based on a low cost leadership strategy, the airlines compared in the table below constitute a strategic group with United. Competitor Comparison.

https://brainmass.com/file/297593/CASE30_UnitedAirlines.doc

Date added: August 26, 2014 - Views: 1

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Title: Mobile Business Strategy in the US Airline Industry

Summarizing the different views of strategy described above, it can be concluded that US airlines do not follow a mobile strategy from a planning and positioning point of view. ... and reception, all at a reasonably low cost. ...

http://www.csulb.edu/journals/jecr/issues/20053/paper7.doc

Date added: June 24, 2012 - Views: 44

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Business Strategy – Lecture 1 – An introduction to ...

They claim that a low cost strategy is rarely able to provide a . sustainable competitive advantage. In most cases firms end up in . price wars. Instead, they claim a best cost strategy is preferred. ... Examples include low-cost airlines such as EasyJet and Lidl. Task.

http://johnbirchall.pbworks.com/f/Business%20Strategy%20-%20Lecture%201-%20Worksheet.doc

Date added: June 11, 2012 - Views: 11

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Table of f Contents: - George Mason University

Conversely, Southwest follows a consistent low cost strategy on all routes. Southwest's point to point, short haul routes make their low fare leader status possible. Pricing Perception Industry Surveys. ... Southwest Airlines Pricing Strategy.

http://mason.gmu.edu/~ajaju/mktg471/southwest.doc

Date added: September 15, 2011 - Views: 37

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Introduction - University of North Carolina at Chapel Hill

Southwest Airlines: Low-cost Carrier Strategy. GREG. Strategy statement (mission statement, geographic coverage, current situation). Brief history. Specific Resources and Weaknesses. ... Otherwise, most suggest that low-cost airlines will take over.

http://www.unc.edu/~jdc80/working_document_justin.doc

Date added: July 5, 2014 - Views: 7

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para 1 - Oregon State University

Strategy in Action 3.1: Value Creation at Pfizer. Prozac, introduced by Eli Lilly, was the market leader in antidepressant drugs. But in 1992, rival Pfizer introduced its own antidepressant, ... Strategy in Action 3.2: Southwest AirlinesLow Cost Structure.

http://classes.bus.oregonstate.edu/winter-06/ba469/Dibrell/Chapter%20Outlines/irm03.doc

Date added: January 28, 2012 - Views: 25

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The Low Cost Airlines (LCAs) and their impact on Society

The Low Cost Airlines (LCAs) and their impact on Society. ... These low price alternatives are known as Low Cost Airlines. LCAs and their operational strategy have attracted considerable attention since early 90s as leading world airlines, ...

http://home.himolde.no/~hjelle/Tr815-Assignments/2003/Tr530%202003%20Burki.doc

Date added: September 12, 2011 - Views: 21

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While many corporations search for that special niche that ...

Southwest Airlineslow cost strategy of saving customer’s time and money carried over to the Web in 1996, when Southwest became the first major airline to sell tickets online. For added convenience, Southwest began offering hotel and car reservations from their website.

http://www.cob.sjsu.edu/facstaff/kwan_p/Spring2004/Case%20Study%20Examples/Southwest.doc

Date added: June 24, 2013 - Views: 16

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After five consecutive years of net losses, totaling in $35

Continental Airlines 14. SWA’s Competitive Advantages and Disadvantages 15. Egg Diagram 16. CONSUMER ANALYSIS. 17. ... and is affordable. But low fares are not the only strategy. A low-cost business model, including using a single type of jet, operating an efficient point-to-point route system

http://instructional1.calstatela.edu/ikim/MKT999/SWA.doc

Date added: August 24, 2011 - Views: 49

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Kirk Gore

Lastly, low cost firms focus only on cutting costs so that they offer their products at lower prices therefore hopefully gaining more sales. American West Airlines currently use the low cost strategy (Identifying strategic groups…).

http://icee.usm.edu/panama-powerpoint-documents/Panama-2012/Kirk%20Gore%20Panama%20Study%20Abroad%20Final%20Paper.docx

Date added: December 18, 2013 - Views: 1

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Based upon the case study, Southwest Airlines appears to be ...

... Southwest can maintain its current low fare strategy and continue to investigate and expand into newer, ... it can continue to develop its presence and reputation for low cost, ... Southwest Airlines appears to be at the end of its available market strategy, ...

http://www.wseng.com/a4/pics/Southwest%20Case%20Analysis-fin.doc

Date added: March 13, 2012 - Views: 2

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Pricing Strategy

Virgin America entered the US market as an alternative low cost airline, and, as a result ... American Airlines is the only major competitor serving in Virgin markets who offers a first ... Virgin’s pricing strategy has also forced carriers to increase their service in markets where ...

http://mcm453teamproject.wikispaces.com/file/view/Pricing+%26+Promotional+Strategy.doc

Date added: September 4, 2014 - Views: 1

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Executive Summary: - Wikispaces

... company achieved its title as “The World Lowest Cost Airline,” and was also one of the world’s most profitable airlines. AirAsia was still able to earn 4% ROA during the recession in ... they need to expand in this direction very strategically as to not disrupt their low cost strategy.

http://smo-441.wikispaces.com/file/view/AirAsia+exec+sum.doc

Date added: December 17, 2012 - Views: 6

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Flying On a Full-Service Airline As Opposed To a Low-Fare ...

In the recent past, the entry of low cost airlines has increased the level of competition in the industry. ... The marketing strategy will mainly focus on few strategies which are likely to reach the target consumers effectively.

http://www.termpaperwritingguide.com/attachments/category/42/Marketing%20Term%20Papers%20-%20Flying%20On%20a%20Full-Service%20Airline%20As%20Opposed%20To%20a%20Low-Fare%20Discount%20Carrier.doc

Date added: May 4, 2013 - Views: 6

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WHY ARE HUB-AND-SPOKE NETWORKS MORE VULNERABLE TO DEMAND ...

Point-to-Point Networks and the Low-Cost Strategy This strategy trades off service, capacity and frequency for low fares. The vast majority of the cost difference relates to product and process complexity. ... 'Do airlines that hub more incur lower cost?'

http://gaapifrs.com/downloads/WHY%20ARE%20HUB%20airlines.doc

Date added: January 29, 2012 - Views: 22

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southwest - Wikispaces

Consequently, it is not surprising that the low-cost airlines have targeted the east as a major arena for expansion. Southwest's invasion of Florida and Providence, ... Southwest AirlinesStrategy. Southwest Airlines is categorized as a Low Fare/No Frills airline.

http://mgt455-swa.wikispaces.com/file/view/revised~southwest~airlines.doc

Date added: June 30, 2014 - Views: 5

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para 1 - Oregon State University

Classroom discussion of the case could center on the question of whether any firm could hope to imitate Southwest’s low-cost competitive advantage—the answer would probably be negative, ... Strategy in Action 3.3: Continental Airlines Goes From Worst to First.

http://classes.bus.oregonstate.edu/spring-05/ba469/Dibrell/Chapter%20Outlines/irm03.doc

Date added: February 7, 2012 - Views: 26

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“A STUDY ON CUSTOMER SATISFACTION IN AIRLINES INDUSTRY”

... A Comparative Study between Indian Public and Private (Low Cost) Airlines With Respect ... Some of the private players are very much concerned about their passengers as well as some of them are implementing low price strategy to ... reduced cost of a customer contact. It also helps to ...

http://rajatpal43.files.wordpress.com/2013/03/customer-satisfaction.docx

Date added: July 1, 2013 - Views: 39

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Introduction

WestJet is a Canadian airline company that provides low-cost domestic ... Some details in the formulating an organizational strategy will include an analysis of potential ... Reaching and having a “sustainable profit margin,” resulting in being number one in North American airlines.

http://inbt3100.wikispaces.com/file/view/intb_project-1.docx

Date added: August 24, 2014 - Views: 1

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Professor Edward Desmarais - Salem State University

What is their competitive strategy (low cost, differentiation, broad or narrow, best value)? What does this mean in terms of their most likely ... Alaska has maintained a good image for customer satisfaction that will allow them to compete among the larger airlines in the industry. Overall low cost.

http://w3.salemstate.edu/~edesmarais/courses/470general/samplecases/Strategizers%20Southwest%20Final%20Paper.doc

Date added: June 23, 2012 - Views: 37

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Prices - Cabrillo College

They decided to have the low-cost version print more ... Airlines use some peak pricing by setting the initial price on some flights higher than others when ... Economists will speculate on why a pricing strategy is the way it is which later may turn out to be wrong. Or newer explanations ...

http://www.cabrillo.edu/~pharvell/econ1b_files/Pricing.doc

Date added: November 3, 2012 - Views: 37

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Chapter 4 Marketing and the Value of Goods and Services

... and are happy to buy a basic product at the lowest possible price. 2.3.5 This strategy has been used by low-cost airlines, ... this business strategy requires low-cost production and also the ability to provide larger benefits.

http://hkiaatevening.yolasite.com/resources/P3BANotes/Ch7-AlternativeApproachCompAdv.doc

Date added: June 3, 2013 - Views: 11

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Casinos Roll the Dice on Airline Start - Up

... the competitors are starting up their own low-cost airline, ... based in Las Vegas, will be called National Airlines, ... argues it is possible to navigate the bumpy currents with National Airline's strategy and cost structure.

https://subscribe.wsj.com/microexamples/articlefiles/CasinosRollTheDiceOnAirlineStartUp.doc

Date added: December 5, 2011 - Views: 21

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bus690-airlines.wikispaces.com

So many airlines can achieve being a low-cost carrier but not provide quality customer service. ... Southwest Airlines Successful Strategic Positioning. ... “ an effective product–positioning strategy meets two criteria: (1) ...

http://bus690-airlines.wikispaces.com/file/view/Product+Positioning+Paper.doc

Date added: November 30, 2013 - Views: 5

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bus690-airlines.wikispaces.com

... Southwest Airlines. Terra Thompson. Ohio Dominican University ... it is evident that Southwest has employed a strategy founded on exploiting internal strengths and reducing internal weaknesses. ... Although the airline offered similar airfare as other low-cost airlines, ...

http://bus690-airlines.wikispaces.com/file/view/Internal+Environment+Analysis+SW.doc

Date added: September 29, 2012 - Views: 5

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OVERVIEW OF THE CHAPTER - جامعة البحرين

With a low-cost strategy, ... Sprint Airlines also is pursuing a low cost strategy, but like Jet Blue, is restricted to servicing only ... A corporate-level strategy is a plan of action concerning which industries and countries an organization should invest its resources in to achieve its ...

http://staff.uob.edu.bh/files/630127646_files/sum6.doc

Date added: January 29, 2013 - Views: 30

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Chapter 14

Discuss a question raised by the manager of route strategy at American Airlines: ... any disadvantages from small-scale operations by targeting their promotion to regional and niche groups and by running low-cost operations that charge low fares.

http://drgeorgefahmy.com/labteachingtips/daniels14_im.doc

Date added: September 13, 2011 - Views: 50

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Airline Industry - Company A

In order to implement the best strategy ... perceptions, spending patterns, and demographic trends.” Customers have the ability to choose among many different airlines with a low cost ... Most of these key success factors focus on efficiency as the airline industry has high fixed cost and low ...

http://company44a.files.wordpress.com/2010/12/airline-industry-term-paper1.docx

Date added: May 2, 2013 - Views: 67

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PEST Analysis: The Indian Airline Industry

Globally, low-cost airlines operate from secondary airports where landing and parking charges are much lower. ... But they are still working out the cost structure and supply strategy for the airline. "Since low cost aviation is a high volume but low margin business, ...

http://djay96.yolasite.com/resources/The%20indian%20airlines%20industries.doc

Date added: August 20, 2014 - Views: 1

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Chapter 1

... and defines the original global strategy: buy low in one market and sell high in another. ... Air Arabia is modeled after leading American and European low-cost airlines, and its business model is customized to accommodate local preferences.

http://www.saylor.org/site/textbooks/Fundamentals%20of%20Global%20Strategy.docx

Date added: May 23, 2013 - Views: 125

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Red Ocean

Blue Ocean. Southwest. Airlines . creates a new market by offering the speed of air travel with the low cost & flexibility of driving. HBO. produces “Sex and the City” for a new market of television consumers: single, urban professional women.

http://www.blueoceanstrategy.com/downloads/ROBO_examples.doc

Date added: July 7, 2013 - Views: 3

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D - Durham University

... Evaluating the Suitability of EasyJet’s strategy. ... (not the main UK airports) and targeting routes with little direct competition from other airlines (which builds ... EasyJet has built up experience as a successful “low cost” airline and the proposed strategy is an extension of ...

http://community.dur.ac.uk/p.j.allen/masaa9.doc

Date added: February 8, 2014 - Views: 3

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Introduction

... US Airways may be the first major airline that will have to liquidate its assets since Eastern Airlines and Pan Am Airlines did so in 1991. ... Delta Airlines is renegotiation its debt with creditors and undergoing major cost cutting moves: ...

http://www4.ncsu.edu/unity/users/p/padilla/www/480-Strategy/Hitt%20Strategic%20Management/Airline%20strategy%20and%20trends%20October%202004%20NY%20Times.doc

Date added: August 1, 2013 - Views: 5

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Strategic Management Accounting and Control

If management accounting information systems are to be useful for ... Carriers’ primarily realizing low cost strategies had high productivity and low price recovery. Continental Airlines entered deregulation as a ... he immediately began to pursue a low cost leadership strategy, ...

http://gaapifrs.com/downloads/Strategic%20Management%20Accounting%20and%20Control.doc

Date added: October 7, 2011 - Views: 57

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Generic Strategy: Types of Competitive Advantage

... lower-order advantages such as low labor cost may be easily imitated, while higher order advantages like ... This is fairly obvious when it comes to the influence of product quality and cost, but marketing strategy is also critically important when introducing new products that are ...

http://web.stanford.edu/class/msande473/483primerV3.doc

Date added: June 27, 2014 - Views: 18

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Executive Summary

... is given to some of the specific strategies business is employing to overcome these challenges and recommendation for strategy and action are ... An additional cost to airlines is the CRS such as ... smaller players have emerged to fill the need for low cost alternatives to the major ...

http://cboyle.com/samples/Writing%20Sample%20-%20Airline.doc

Date added: September 8, 2011 - Views: 46

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Planning for Metropolitan Airports - Title Page

In total, the various low cost European airlines already account for around 1/3 of all passenger traffic in the European Union. In Brazil, Gol is taking over rapidly as the national flag carrier, Varig, meanders through financial difficulties. In Asia finally, ...

http://ardent.mit.edu/airports/ASP_papers/ALLC%20international%20airport%20review%20draft.doc

Date added: May 5, 2013 - Views: 15

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… View Document - MIS315-05 - home

The modern business environment has all of the following characteristics except: A. global. B. interconnected. C. competitive. D. relatively static. ... Southwest Airlineslow-cost, short-haul strategy is an example of which strategy for competitive advantage? A. cost leadership. B ...

http://mis315-05.umassd.wikispaces.net/file/view/Study+Guide+MIS315+2010v2.docx

Date added: October 8, 2011 - Views: 92

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Analysis of Service Quality and Customer Satisfaction, and ...

... and can be used as a basis for promotion strategy and service quality control. The reason of customer to determine the schedule for departure is 96.08% according to customer activity. ... Some aspects of low cost airlines to consider are: 1) ...

http://www.gcbe.us/2010_OBEC/data/Mohamad%20Rizan-1.doc

Date added: October 6, 2011 - Views: 147

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Business Studies Qantas Case Study - Bored of Studies

... place of sale determined and promotion better focused for each market segment. EG: Economy, Business and First Class travellers. ... Qantas will use such a strategy for its new low cost Asian Airline to be launched this year as ... (LOW COST) channel for promotional fares. Indirect (using ...

http://community.boredofstudies.org/attachments/21/business-studies/7d1029323706-yeh-qantas-business-studies-qantas-case-study.doc

Date added: January 14, 2014 - Views: 16

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Strategic Information Management - MacDermott.net

The low-cost airlines use the Internet as their prime medium for ticket sales, with EasyJet topping the list for Internet sales out of any retailing sector. ... EasyJet adopted an interesting strategy to overcome the entry barriers to the airline market.

http://www.macdermott.net/Ben/Strategic%20Information%20Management.doc

Date added: September 6, 2011 - Views: 58

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Southwest Airlines - WebStarts

Southwest Airlines. BUAD 6300. University of Toledo. Dr. Michael L. Mallin. Meagan Frances Ayers. ... advantage of being able to lower their operating costs and pass the savings on to their customers in the form of low cost fares comes from a variety of initiatives:

http://meaganfrancesmba.webstarts.com/uploads/Case__5_Southwest_Airlines.docx

Date added: May 2, 2013 - Views: 35