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Marketing Management - 12th Edition - Kotler/Keller

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Marketing Management - 12th Edition - Kotler/Keller

Chapter 14: Developing Pricing Strategies and Programs. GENERAL CONCEPT QUESTIONS. ... In developing your pricing strategy, it was decided that the price of the product should be at the maximum the market would bear. This is an example of what type of pricing strategy?

http://ebc.ie.nthu.edu.tw/StudentProject/NTUTProject/Projects/Marketing%20Management/Kotler%2012E/27189-Kotler_MM12_TIF/kotler14_tif.doc

Date added: June 13, 2013 - Views: 51

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Chapter 16—Developing Price Strategies and Programs

To effectively design and manage pricing strategies, marketers must consider costs as well as the perceptions of customers and the reactions of competitors—especially in highly competitive markets. ... Chapter 16—Developing Price Strategies and Programs ...

http://ruby.fgcu.edu/courses/hrogers/mar6815/Chapter16-DevelopingPricingStrategties.doc

Date added: September 21, 2011 - Views: 121

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Professors on the Go

Developing Pricing Strategies and Programs. Key Concepts: How Companies Price . Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points.

http://www.ebc.nthu.edu.tw/StudentProject/NTUTProject/Projects/Marketing%20Management/Kotler%2012E/InstructorManual/kotler14_pog.doc

Date added: September 11, 2014 - Views: 1

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MARKETING CONCEPTS and STRATEGIES - Texas Tech University

Developing Pricing Strategies and Programs. KK:14. April 21. Designing and Managing Integrated Marketing Communications. KK:17. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and P.R. KK:18. April 28.

http://sdh.ba.ttu.edu/Spring%202014%20Syllabus.docx

Date added: January 30, 2014 - Views: 15

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COURSE BACKGROUND AND SYLLABUS FOR A PROJECT-ORIENTED COURSE

... pricing, packaging and distribution strategies. ... with a focus on the development and execution of plans and programs. COURSE OBJECTIVES. This course is concerned with the development, evaluation, and implementation of marketing management in complex environments.

http://www.sba.pdx.edu/faculty/alanre/544/Syllabus.doc

Date added: July 8, 2012 - Views: 10

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Strategic Pricing

... and how to apply pricing strategies to specific business decisions ... Developing Pricing Strategies. customer value analysis. pricing over the product life ... research focuses on consumer behaviour in pricing and promotion issues such as gift card spending and loyalty reward programs.

https://execed.sauder.ubc.ca/programs/download/coursedetails/3943

Date added: September 11, 2014 - Views: 1

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MARKETING MANAGEMENT

8 Chapter 14: Developing Pricing Strategies and Programs 9 Chapter 16: Managing Retailing, Wholesaling, and Logistics ... The course focuses on formulating and implementing marketing management strategies and policies, ...

http://site.iugaza.edu.ps/rwady/files/2010/02/ADVANCED_MARKETING_MANAGEMENTSILLBUS.doc

Date added: January 27, 2012 - Views: 403

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Key Points for Chapter 1 - Pacific States University

Key Points for Chapter 14: Developing Pricing Strategies and Programs. Common mistakes in pricing. Reference prices. Price-quality inferences. Pricing objectives. ... Trade-relations mix between producer & its channel members. Motivating channel members. Vertical marketing system.

http://psuca.edu/mk501/Key%20Points.doc

Date added: November 1, 2011 - Views: 37

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MARKETING CONCEPTS and STRATEGIES - Texas Tech University

Developing marketing strategies. Strategic assessment of offerings. Sustainable growth. Obtaining a sustainable competitive advantage. ... Developing Pricing Strategies and Programs. KK:14. Nov. 18. Designing and Managing Integrated Marketing Communications.

http://sdh.ba.ttu.edu/Fall%202013%20Syllabus%20(draft).docx

Date added: September 14, 2013 - Views: 143

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PROGRAMMING METHODS

... implementation and control of marketing programs in profit and non-profit organizations. Emphasis is on the matching of organization resources and strengths with global marketing opportunities, and strategies to overcome environmental threats.

http://business.troy.edu/Downloads/Syllabi/T01/13-1/MKT_6661_TXAB.doc

Date added: August 6, 2013 - Views: 6

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COURSE DELIVERY PACKAGE - Education

... Developing Pricing Strategies & Programs ... Week 1 1 Introduction to Marketing Management Week 2 2 Developing Marketing Strategies & Plans Week 3 4 Marketing information, research, and understanding the target market Week 4 5 Creating Customer Value, ...

http://professoralsaad.weebly.com/uploads/1/0/5/0/1050924/cdp_of_marketing_management.doc

Date added: February 9, 2013 - Views: 36

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Factors influencing the degree of international pricing ...

The findings suggest that the extent to which multinationals standardize their international pricing strategies depends on the level of similarity ... in developing its pricing policy, an MNC must be ... among these variables and how they affect international pricing programs.

http://www.cbpp.uaa.alaska.edu/afef/international%20pricing%20strategy.doc

Date added: September 1, 2011 - Views: 87

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The University of Texas at Dallas - Wright State University

Chapter 14, Developing Pricing Strategies and Programs. Reader: #32 “Boost Your Bottom Line by Taking the Guesswork Out of Pricing,” Wellner, Inc., June 2005 # 11 “Non Profits Can Take Cues From Biz World,” Larry Chiagouris,

http://www.wright.edu/~james.munch/Mason%20Syllabus09.doc

Date added: September 30, 2011 - Views: 84

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Marketing Strategy: Key Concepts 4 - Monfort College of Business

Designing marketing strategies . planning marketing programs (marketing mix ... The uniqueness of a marketing information system is the focus on marketing orientated information. Developing Information The information ... Marketing Strategies for a Service Firm An acceptance and drive towards ...

http://mcb.unco.edu/Current/ETS/Resources/Marketing%20Strategy%20ETS%20Review.doc

Date added: August 13, 2011 - Views: 407

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BUS 887 Strategic Marketing Management

MKTG 649.02 Marketing Management . College of Business, San ... the Life Cycle Kotler Ch 10 3/25 Designing and Managing Services Kotler Ch 11 3/29 to 4/2 Spring Break 4/6 Developing Pricing Strategies and Programs Kotler Ch 12 4/8 Microsoft Defends Its Empire BW 6/24/09 4/13 ...

http://userwww.sfsu.edu/sengupta/MKTG649.2_Syllabus.doc

Date added: September 30, 2012 - Views: 84

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HR Director Job Profile and Description

... the long term growth and profitability of Accessories Marketing Inc through development and implementation of strategic pricing programs and initiatives. The Pricing and Planning Manager is responsible for developing pricing strategies and making fact ... Assist with developing data for ...

http://www.slime.com/wp-content/uploads/2011/09/Pricing-and-Planning-Manager.doc

Date added: September 11, 2014 - Views: 1

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Chapter 14 Developing and Pricing Goods and Services

... and the various TV programs that have become international phenomena. B. ... Other Pricing Strategies ... Chapter 14 Developing and Pricing Goods and Services Author: henry.c Last modified by: Ithaca College Created Date:

http://naturebeyondcities.squarespace.com/s/Chapter14Abridged.doc

Date added: August 12, 2014 - Views: 1

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Days: Tuesday 10:00am –1:10pm

Developing Pricing Strategies and Programs: Discussion: Read: Principles of Pricing, Pricing, Profits and Customer Value. Case: ...

http://mba.iba.edu.pk/fall2012/AppendixMMOutline2012.docx

Date added: May 5, 2013 - Views: 5

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Program

DEVELOPING MARKETING STRATEGIES . Segmenting Markets Segmentation and market orientation Identifying market segments Forming segments Selecting segmentation strategy. Positioning. Positioning ... Pricing Strategies and Programs

http://oumonlineregistration.aou.org.bh/doc/MBAOUM-Course%20Discription%20All-MKT-HRM-FIN%20-%20courses%20discription.doc

Date added: September 27, 2011 - Views: 124

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New Product Pricing Strategies - University of Kentucky

Developing Advertising Strategy. ... Programs must be matched to local cultures and customs. What is Sales Promotion ? ... New Product Pricing Strategies ...

http://www.uky.edu/Classes/MKT/390/notes/15.doc

Date added: May 13, 2013 - Views: 8

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Mkt 449 MARKETING MANAGEMENT SEMINAR—200110-1084 ...

The course focuses on formulating and implementing marketing management strategies and policies. The marketing management process is important at all levels of the organization.

http://www.csun.edu/~vcmkt004/mkt640/mkt%20640%20syllabus%20A%207%20pm%20fall%20%202007.doc

Date added: August 1, 2013 - Views: 2

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Course Description

... for rectifying and/or developing more effective strategies to leverage marketing ... including pricing and pricing policies, the techniques of market surveying, its objectives and limitations, the management ... Developing Pricing Strategies and Programs. Setting the Price (pg.423 ...

http://www.aumarketing.au.edu/Curriculum/TQF-Marketing%2010%20Updated%2004.05.2010/MKT4730%20Marketing%20Management.doc

Date added: January 23, 2013 - Views: 26

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PROGRAMMING METHODS

developing new products and managing the product life-cycle. marketing strategies for market leaders, challengers, followers, and nichers. ... and packaging. pricing strategies and programs. selecting and managing marketing channels.

http://business.troy.edu/TroyCampus/Courses/Syllabi/04-1/mkt_6661_xx.doc

Date added: September 11, 2014 - Views: 1

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CURRENT:

... retailing and wholesaling; and pricing activities, such as, new product pricing, pricing strategies and price adjustments. ... Developing Price Strategies and Programs. (heavy emphasis) Setting the price. Adapting the price.

http://www.winona.edu/ifo/a2c2minutes/CPPS_Course_Prop/2004-2005/022305/MKTG%20346%20Marketing%20Plans.doc

Date added: August 25, 2014 - Views: 1

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Marketing Management (MKTG 4355/5355)

Chapter 14 – Developing Price Strategies and Programs. 1. ... Different pricing strategies: perceived value pricing, value pricing, target-return pricing, etc. Chapter 15 – Designing and Managing Value Networks and Marketing Channels (p. 468-491) 1.

http://faculty.uca.edu/davidk/New_Folder/ex3review-f07.doc

Date added: May 2, 2013 - Views: 10

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HabiJax Restore

Research pricing strategies of successful ReStore programs; establish pricing strategies based on best practices of successful ReStore programs; ... developing and managing budgets and achieving store sales, ...

http://habijax.org/wp-content/uploads/2014/02/Job-Description-ReStore-Store-Manager-2014.docx

Date added: March 16, 2014 - Views: 2

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WINONA STATE UNIVERSITY - A Community of Learners Improving ...

... and pricing activities, such as, new product pricing, pricing strategies and price adjustments. ... Marketing strategies for service firms. Managing product support services. Developing Price Strategies and Programs. (heavy emphasis) Setting the price.

http://www.winona.edu/ifo/courseproposals/Marketing/AY2004-2005/MKTG_346.doc

Date added: August 13, 2013 - Views: 3

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AZ Statewide Conservation/Education Strategy

This process revitalized interest in developing conservation programs among local, ... other states developing and implementing Drought and /or Conservation Plans show accelerating adoption of conservation pricing strategies. For example:

http://cochise.az.gov/uploadedFiles/Water_Policy/AZ_Statewide_Conservationnew609.doc

Date added: September 8, 2011 - Views: 36

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This is the template you should use for creating your ...

... recommended pricing strategies to the sales team, ... programs for parts depot volume analysis. Coordinated plant strategic planning. Significant accomplishments included: Reduced rejection rate of quality parts ... developing pricing strategies and prices for long-term customer ...

http://www.corporatewarriors.com/janet2697/jentilet.doc

Date added: October 24, 2011 - Views: 18

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WIDENER UNIVERSITY

... a MARKSTRAT firm within an industry. Your task will be to (1) set marketing and financial objectives, (2) develop strategies to achieve ... Read Kotler -- Chapter 10 – Developing, Positioning, and Differentiating ... pricing decisions, advertising and advertising research decisions ...

http://muse.widener.edu/sba/FacultyWebpages/Shoemaker/Syllabi/Strat-Kotler-SyllabusFall%2003.doc

Date added: July 22, 2013 - Views: 30

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Program: The Budget on programs for 2001 and

COMMUNITY INVOLVEMENT IN PUBLIC SERVICE DELIVERY. a challenge for both local authorities and citizens

http://info.worldbank.org/etools/docs/library/7297/DanielSerban-revisedpaperforOECD.doc

Date added: February 22, 2014 - Views: 1

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ASSUMPTION UNIVERSITY - Universitas Muhammadiyah Malang

Ch. 14 Developing Pricing Strategies and Programs 25-26 Part VI DELIVERING VALUE. Ch. 15 Designing and Managing Value Networks and Marketing Channels 27-28. 29 30 Part VII COMMUNICATING VALUE. Ch. 17 Designing and Managing Integrated Marketing Communications.

http://directory.umm.ac.id/articles/1212232466_1210705843_MKT%204730-1-081.doc

Date added: October 1, 2012 - Views: 30

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Principles of Marketing, 13e (Kotler/Armstrong)

... Companies need to know each competitor's product quality, features, and mix; customer services; pricing policy ... tune their competitve strategies and programs. A) diversified . B ... next step is assessing competitors' objectives, strategies, strengths, weaknesses ...

http://aphischolarship.weebly.com/uploads/1/0/3/3/10331158/kotler_chapter18.doc

Date added: May 2, 2013 - Views: 46

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CHAPTER 1 An Overview of Marketing

Developing distribution strategies. 5. ... distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market is the ... (such as other colleges and educational programs). Your school is conducting a market opportunity ...

http://www.swlearning.com/marketing/lamb/essentials_3e/sg_ch01.doc

Date added: October 3, 2011 - Views: 28

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MAR 6815 - MARKETING MANAGEMENT

... distribution and pricing decisions. The course will also provide information, insights and understanding required for decisions concerned with the selection of target markets and the strategies appropriate to identify and capitalize on market opportunities.

http://ruby.fgcu.edu/courses/hrogers/mar6815sum99.doc

Date added: December 10, 2013 - Views: 12

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Summary - Metropolitan Transportation Commission

... Transit/TOD Supportive Policies, Strategies & Programs . Definition, Issues ... abundant parking in most areas. However, developing parking policies to support TODs and Smart Growth ... This allows for the creation of creative parking pricing strategies to reduce dependence on the ...

http://www.mtc.ca.gov/planning/smart_growth/parking/parking_study/March07/MTC_best-practice_DFINAL.doc

Date added: June 22, 2013 - Views: 24

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The Ohio State University - Max M. Fisher College of Business

This number is up from 17 of the top 50 MBA programs which had a pricing ... value equivalence, value delivery, and value communication. This course provides a framework for developing economic value ... George E. Cressman, Jr., “Why Pricing Strategies Fail”, Journal of ...

http://fisher.osu.edu/supplements/10/11753/Syllabus%20Pricing%20Strategy%20%26%20Tactics%20Fall%202011September%207%202011.doc

Date added: June 20, 2013 - Views: 23

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Expert Panelist Include: - Frost & Sullivan

... managing the pricing strategies of service programs; developing training for the sales force; ... He led a team of consultants through pricing strategy projects in multiple industries, including manufacturing, distribution, retail, ...

http://www.frost.com/prod/servlet/cpo/9699300.doc

Date added: November 5, 2011 - Views: 8

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www.kycul.org

... implementing and managing competitive consumer lending programs; developing risk-based lending and pricing strategies; ... chair of the loan pricing committee; ...

http://www.kycul.org/assets/HeritageFCU_VP%20Consumer%20Lending.doc

Date added: November 5, 2013 - Views: 1

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LABOUR MANAGEMETN RELATIONS - Allama Iqbal Open University

... what is the role of competition in pricing? (10) (b) What is the logic behind break-even analysis? Explain with examples the limitations ... DEVELOPING MARKETING STRATEGIES - II. 6.1 Designing Marketing Strategies for ... PLANNING MARKETING PROGRAMS. 7.1 Managing Product Lines, Brands, and ...

http://www.aiou.edu.pk/THREE/8511.doc

Date added: December 10, 2013 - Views: 1

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Chapter 12 - Designing Pricing Strategies and Programs

Chapter 13—Designing Pricing Strategies and Programs. True/False Questions. Price is the only element of the marketing mix to produce revenue. True (moderate) p. 245. ... The company has invested $250,000 in developing this sharpener.

http://trp.jlu.edu.cn:8000/yuhongyan_jpk/upfiles/20060527031343.doc

Date added: October 7, 2011 - Views: 60

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Principles of Marketing, 13e (Kotler/Armstrong)

... payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a(n ... Promotional pricing can have all of the following adverse effects ... Pricing strategies tend to change and evolve as the average ...

http://aphischolarship.weebly.com/uploads/1/0/3/3/10331158/kotler_chapter11.doc

Date added: March 1, 2013 - Views: 156

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BUS

Topic: Global Pricing Strategies. Class Objective: Understanding the dynamics of developing a global pricing strategy. Recommended Reading: Chapter 18/ ... Class Objective: Understanding and Measuring Impact of your sustainability Programs . Required Reading: Chapter 11.

http://fisher.osu.edu/supplements/10/8869/su_09_845_griffin.doc

Date added: August 24, 2014 - Views: 1

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1 - Loyola Institute of Business Administration

The course familiarizes the students with the common pricing strategies, factors influencing pricing decisions, ... guidelines for developing and implementing action programs, conceptualising organization and its environment in system theory terms, ...

http://acad.liba.edu/ais/acadweb/Uploads/course%20outlines.doc

Date added: May 2, 2013 - Views: 23

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mng.ibu.edu.ba

KK – Chapter 14: Developing Pricing Strategies and Programs. Case: Superior Supermarkets: Everyday Low Pricing Week 12 – The Control Process 3 KP: Marketing Strategy Reformulation: The Control Process. DS: Chapter 14: Controlling Implementation of the Marketing Plan.

http://mng.ibu.edu.ba/assets/userfiles/mng/coursematerials/BUS%20506%20MM_syllbus_fall2011.doc

Date added: February 26, 2014 - Views: 4

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Financial Services Professional - Solutionari

... Operations and multiple Business Units to develop successful financial programs and custom proposals. ... Developing financial analysis for small/start-up companies. ... Developed the pricing strategies & residual projections.

http://solutionari.com/wp-content/uploads/2010/10/Thomas-Stewart-Resume.doc

Date added: May 15, 2013 - Views: 4

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Unit-1

Course: Marketing Management (573) Semester: Spring, 2014 . Level: MBA Total Marks: 100. Pass Marks: 40. ASSIGNMENT No. 1. Q. 1 Discuss the importance and scope of marketing. ... Global Marketing Strategies. Marketing Strategies throughout the Product Life Cycle.

http://www.aiou.edu.pk/THREE/0573.doc

Date added: December 3, 2013 - Views: 6

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AMERICAN CERTIFICATION INSTITUTE PURCHASING AND SUPPLY CHAIN ...

IPSCMI’s purchasing and supply chain management courses and programs are provided around the world by a complete network of alliance partners which contract with IPSCMI ... Developing and Implementing a Strategic ... Types of Markets and Supplier Pricing Strategies and the analytical methods ...

http://www.ipscmi.org/download/IPSCMIcatalogue.doc

Date added: October 7, 2011 - Views: 165

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This instruction implements Federal Acquisition Regulation 10 ...

... to provide acquisition personnel assistance in developing market research strategies and activities for their acquisition programs consistent with the recommendations of ... Pricing data represent an excellent resource for helping contract negotiators establish a fair and reasonable ...

http://www.acq.osd.mil/dpap/ccap/cc/jcchb/Files/Topical/MR_files/guides/market_research_guide.docx

Date added: May 23, 2013 - Views: 5

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Graduate Programs Available

AIM 5300 Accounting and Information Management Internship (3 semester hours) This course provides students with an opportunity to expand and apply their skills in accounting and information management in a professional setting.

http://www.utdallas.edu/dept/graddean/CAT2006/Supplement/Mngt/Management%20Course%20Descriptions%20-%202007.doc

Date added: August 11, 2013 - Views: 4